Introducing My New Business Card
There is one thing that I have not done in my business in the last two years, i.e, pass my business card around at the seminars & events. The truth is, I never had one by choice.
The last time around when I created a business card it was just a basic one with my […]
Three Must-Know Stops on the Road to Online Success- Where are You At?
Building a business is no easier than building anything else. There is saying “People Make Choices, Choices Make People”.
Everyone chooses the paths that they take. If your path has led you to business ownership, there are some things that you need to consider. While you could read articles all day about online business and […]
How To Increase Your Income In A Recessed Economy
Most recently one of my subscribers emailed me with this question. My answer to him was Don’t Participate
Since last few days I was pondering on how the answer to this question can be made generic, so that all the visitors to this blog can resonate with it. I have small business owners, internet marketers and […]
Customer Service is the Epicenter of the Universe
All businesses live or die based on their ability to deliver quality customer service. With a quality service customers will feel appreciated and will be more inclined to frequent your offers/service.
When customer service is poor then you will be driving customers away. Now, some associated bad customer service with overt rudeness or neglect.
While these […]
Need Sustained Success? Create & Maintain Market Awareness
Market awareness and brand recognition are two concepts that go hand in hand. Market awareness is actually a twofold problem. On one hand, you must be aware of the market and the different market segments around your business. On the other hand, you must make the market aware of your offerings. […]
The Ten Commandments Of Startups
God doesn’t have much to say about small business—maybe He’s too busy watching where the Mail Streets and Wall Streets are heading? However, applying these ten commandments of startups could help entrepreneurs avoid certain financial death.
1. Thou Shalt Not Set Up Shop in a Bad Location
Bad locations are usually the most common reason for startup […]
Create Mantras Not Mission Statements
I just stumbled upon this presentation on stumbleupon.com.
Struggling to create a mission statement for your business? struggling to justify that a market exists for your products or services. Unaware of the role of soul mates and the act of balancing? then you have to watch this presentation that Guy Kawasaki did at the […]
How To Derive The Lifetime Value Of A Customer: The Math
Many businesses determine the value of a customer based on how much they spend on their first purchase. For example, if Jane spent $54.00 on her purchase, many businesses would assign Jane a value of $54.00 in revenue. If Jane comes back another day and spends $28.00, her customer value would have […]
What Is 2-Step Marketing?
In the last post I gave you a quick synopsis on what AIDA formula is all about. In this post I want to discuss the “two Step Marketing” process..
Two step marketing is different than the traditional one-step marketing campaign that many companies still use. The one step marketing campaign performs one marketing action—such as […]
Where To Start In Creating Your Business
So you have a great idea for a new business. Everyone agrees with you that the concept is fascinating and could very well work. Are you ready to secure some loans and get started? Not so fast. You need a comprehensive plan before you start investing any money—both a working plan […]
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