The Ten Commandments Of Startups
God doesn’t have much to say about small business—maybe He’s too busy watching where the Mail Streets and Wall Streets are heading? However, applying these ten commandments of startups could help entrepreneurs avoid certain financial death.
1. Thou Shalt Not Set Up Shop in a Bad Location
Bad locations are usually the most common reason for startup […]
Create Mantras Not Mission Statements
I just stumbled upon this presentation on stumbleupon.com.
Struggling to create a mission statement for your business? struggling to justify that a market exists for your products or services. Unaware of the role of soul mates and the act of balancing? then you have to watch this presentation that Guy Kawasaki did at the […]
How To Derive The Lifetime Value Of A Customer: The Math
Many businesses determine the value of a customer based on how much they spend on their first purchase. For example, if Jane spent $54.00 on her purchase, many businesses would assign Jane a value of $54.00 in revenue. If Jane comes back another day and spends $28.00, her customer value would have […]
What Is 2-Step Marketing?
In the last post I gave you a quick synopsis on what AIDA formula is all about. In this post I want to discuss the “two Step Marketing” process..
Two step marketing is different than the traditional one-step marketing campaign that many companies still use. The one step marketing campaign performs one marketing action—such as […]
Where To Start In Creating Your Business
So you have a great idea for a new business. Everyone agrees with you that the concept is fascinating and could very well work. Are you ready to secure some loans and get started? Not so fast. You need a comprehensive plan before you start investing any money—both a working plan […]
Use Empathy in your Message to Skyrocket your Success!
One of the most important factors in motivating your customer to take action is in cultivating clarity and empathy in your message. It’s fairly easy to develop clarity; it simply involves talking to your customer on a personal level.
However, developing empathy remains a challenge for many business owners. This is because […]
Things about Business “The Apprentice” Taught You…..Part II
Continuing Part I, here are some more hard lessons taught to us by The Donald and his mini-me assistants. Of course, these business lessons are best taught to us indirectly through television rather than through hard and financially devastating experience!
1.Some Advertising Campaigns Are Just Stupid
Some of the more bizarre advertising campaigns these creative geniuses […]
Analyzing Your Professional Competition
Competition from business to business is the soul of capitalism—it’s what makes money and creates a market. One of the most important approaches to business, both in terms of writing a startup business plan and continuing to follow up on your plan for years after the grand opening will be to address your competitors. […]
Debunking Pricing Myths!
Myths are often times exaggerated or sorely mistaken. In business, believing every pricing myth you hear can be an expensive mistake. What are some of the pricing myths you might hear?
Start with the idea that price is what determines customers’ interests. This is just a matter of elementary school business thinking, right? […]
How Credible Is Your Business In Your Own Mind?
The power to convince a prospect to pick your product or service over the competition comes from your own belief system. While you may have the best sales process, Lead Generation campaigns, engineering teams and product ideas in place yet the elements of influence which trigger the sales come directly from your own confidence in […]
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