Your Income Is A Direct Outcome Of The Value You Bring To The Marketplace.
You might have heard this saying “Income Reflects Value” in other words your income is a direction reflection of the value you bring to the marketplace.
On this video today, I share a small idea that made a major shift in my business. I hope you will appreciate it and if you do, please […]
The Next Google Will Have Its Humble Beginings In Meetup.com
About an year ago, during a serious conversation on memberhsip site models I heard about Meetup.com and its high membership stick rates
While I appreciated the idea then, I completely forgot about it until recently when a friend of mine insisted that I visit local meetup groups to spread the message about my upcoming “Internet Income […]
David Ogilvy Comes To Life One More Time..
One of the marketers who have tremendously influenced me and every marketer of the current generation for that matter is David Ogilvy. Most recently on my trip to India, Cathay airlines played a movie on life and achievements of David Oglivy. The movie was amazing.
If Claude Hopkins was all about Scientific Advertising, then David […]
Create Strikingly Memorable Marketing Messages..
Marketing is all about reaching the heart. You can give a consumer hundreds of logical reasons to purchase a product and they will always hesitate. You must make an emotional connection in order to stimulate a response. This is the objective of every marketing business. This is why directors make funny […]
Broadcast & Concentration Techniques in Lead Generation
Lead generation is a term in marketing that refers to the generation of consumer interest into a business, whether they are offering products or services.
Lead generation usually involves aggressive marketing activity that is targeted towards generating sales. Technically speaking, a “lead” is the information provided by the consumer to the company, who […]
Intense Market Research, Innovative Thinking & Delivering A Value Driven Solution Will Define Your “Product” In The MarketPlace.
Defining your product sounds like such a simple thing, but you’d be surprised at the number of companies that struggle with this concept.
Through several consulting gigs over the years I have come to realize that… While sales revenues, product enhancements, support SLA’s etc appear to be the obvious areas of concern for any […]
A Powerful USP Should Cross The Definitions of Your Product Or Service Into Psycological Factors Like Self-Esteem, Looks, Desires & Aspirations
USP stands for a Unique Selling Proposition or a Unique Selling Point. It is a marketing concept that evolved in the early 1940’s, as a theory on how to explain a pattern noticed among various business campaigns at the time.
The concept of these campaigns is that the company makes a unique proposition […]
Closed Loop Marketing Hype – What Is It?
It is generally observed that marketing and sales, tend to perceive the available data in extremely contrasted ways. Sales usually receives and researches information pertaining to ordering history, minutes and results of the last meeting and the credit status of an organization.
Marketing tracks information pertaining to promotions and outreach, sales reports, pricing variations, market […]
Will The Popularity Of Social Networking and Marketing Fade Soon?
Some may wonder is social networking will one day fade away. Among these people are those who worry whether or not the end of social networking will mean the end of social marketing.
If this were to occur there will be a number of unhappy individuals(including myself). After all, social marketing provides one of the […]
Marketing is Lately Green @ Fresh Choice..
In this post today I am going to talk to you about one of my most favorite restaurants, Fresh Choice!
Fresh Choice is a chain of buffet-style restaurants located in California, Washington, and Texas under the names Fresh Choice, Fresh Choice Express, and Zoopa.
My whole family likes this place because of several reasons.
We can eat […]
