Intense Market Research, Innovative Thinking & Delivering A Value Driven Solution Will Define Your “Product” In The MarketPlace.
Defining your product sounds like such a simple thing, but you’d be surprised at the number of companies that struggle with this concept.
Through several consulting gigs over the years I have come to realize that… While sales revenues, product enhancements, support SLA’s etc appear to be the obvious areas of concern for any […]
A Powerful USP Should Cross The Definitions of Your Product Or Service Into Psycological Factors Like Self-Esteem, Looks, Desires & Aspirations
USP stands for a Unique Selling Proposition or a Unique Selling Point. It is a marketing concept that evolved in the early 1940’s, as a theory on how to explain a pattern noticed among various business campaigns at the time.
The concept of these campaigns is that the company makes a unique proposition […]
Closed Loop Marketing Hype – What Is It?
It is generally observed that marketing and sales, tend to perceive the available data in extremely contrasted ways. Sales usually receives and researches information pertaining to ordering history, minutes and results of the last meeting and the credit status of an organization.
Marketing tracks information pertaining to promotions and outreach, sales reports, pricing variations, market […]
Will The Popularity Of Social Networking and Marketing Fade Soon?
Some may wonder is social networking will one day fade away. Among these people are those who worry whether or not the end of social networking will mean the end of social marketing.
If this were to occur there will be a number of unhappy individuals(including myself). After all, social marketing provides one of the […]
Marketing is Lately Green @ Fresh Choice..
In this post today I am going to talk to you about one of my most favorite restaurants, Fresh Choice!
Fresh Choice is a chain of buffet-style restaurants located in California, Washington, and Texas under the names Fresh Choice, Fresh Choice Express, and Zoopa.
My whole family likes this place because of several reasons.
We can eat […]
9 Important Steps for Maximizing Your Marketing ROI
Track all interactions with your subscribers and customers, Effectively segment and then target.
When dealing with multiple databases or CRM systems consolidate them to a single platform or application. Data Cleansing may be required to raise the data quality.
Develop policies and procedures around opt-in marketing (Permission marketing). Safe guard customer data.
Execute your campaigns (Email, Snail Mail, […]
Why A Marketing Job Is Important For Your Online Success?
Would you like to know what the key to being successful on the Internet is? It lies in constant testing. You have to see what works and what doesn’t. All of this takes time as well as money. The first nine months are critical and can either make or break you […]
