Execuse me if the content in this post sounds very generic. The intent of the post is to give a new reader an overall idea on ???how to get started with information marketing??? The first step is to create powerful E-Books.
More than likely you already know that people often go online to get information. In fact, today you??™ll find that many people are actually willing to pay for information that they want and need. Since the internet is driven by people who want information and make information products such as e-books which form a great way to make some money online. Writing and selling your own e-book has the potential to bring you quite a bit of profit. However, if you planning on making serious money you??™ll have to create an e-book that is powerful and that will sell well. So, let??™s take a look at some important tips that will help you to create e-books that are powerful with content and those will definitely sell.
Come Up with a Profitable Topic.
First of all, it is going to be important that you come up with a topic that is profitable. If your topic is one that no one is interested in, then you are going to have a hard time actually selling your e-book. So try to find out how the market will receive your product. No doubt it will take some time and research but once you find a topic that is in demand, you??™ll be ready to get started??¦
Watch TV for ideas.
Subscribe to Google News and Yahoo News
Read Magazines
I visit Barnes & Noble or Borders twice a week. The minute I enter the store, I try to see what the store has on the front stands. Eveything on the
front stand is usually selling hot)
Do Your Research on the Topic.
You can??™t expect to sell an e-book full of bad information if you want to maintain your credibility. This means you have to spend some time doing extensive research on the topic you are planning to write about. Make sure that you thoroughly understand the topic so that you can provide to others good information about it
Not everything I see at Barnes & Noble or Borders is going to make me money. For example ???How To Become A Millionare at 60??? is selling well in
the book store, that doesn??™t mean anything I create along those line will sell online. Why? because people who are 58+ are not used to internet as much.
Solve the Problem.
People are looking for something that will solve their problems. So, if your e-book cannot offer the solution to their problems, then they may not be interested in it at all. Make sure that you offer solutions to some type of assumed problems.
Books that solve problems get more word-of-mouth publicity than Books that sell dreams. Tthis is the primary reason why people recommend books and not magazines. ( A Car Magazine is meant for people who dream of having expensive cars??¦not for people who already own a car)
Use a Title that Grabs Attention.
It is very important to Have a great title if you are going to create an e-book that will truly sell. Make sure that the title stands out and grabs the attention of those interested in it. If the title is boring, more than likely people will go away without purchasing
your e-book. So pick out a title that will pique their interest enough so they purchase your e-book.
Using ???One Time Offers??? to sell high priced e-books.
You can certainly sell a $7 e-book with a long sales copy. But when selling a high priced e-book with price points $27 and above I suggest you to use a ???One Time Offer??? with a powerful squeeze page in the front.
Bonus Stacking.
Stack as many bonuses as you can in the OTO Page along with your offer so the value is created and the reader can separate the price from the offer.