Srini Saripalli Speaks @ DreamForce 2007: SalesForce.com’s Annual Conference

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Posted on September 26, 2007
Filed Under dreamforce |

On Tuesday September 18th, 2007 I had a rare honor on speaking to a packed audience at the Dreamforce 2007 conference held at the Moscone Center in San Francisco.

The Session Title was: Proven Techniques for salesforce.com Integration

Over the last 18 months or so I had been consulting with the Sales organization of one of the top networking companies in the world. My Charter was to create the next generation data integration backbone for all sales operations such that all the sales territories, accounts & opportunity data from various legacy applications could be seamlessly integrated with salesforce.com.

The project became such a success that awards started coming in. Finally I was invited to speak on the details of the project at DreamForce 2007.

As you listen to this recording.. You will see in less than 15 minutes(my alloted time) I convey almost 2 years worth of work in detail. Hence I was little short on oxygen..

• What is the psychology of a company that is this big…? over 20K sales hierarchies, 18Million Accounts to Teritory Mappings and hundred’s of thousands of opportunities why would they to use Informatica as the integrator?
• The evaluations procedures for choosing the right integration vendor
• How did they define the need for an Integration solution?
• The power of a POC approach..
• The need to emulate near production scenarios in POC?
• What are the evaluation criteria for the POC? Performance and scalability are not the obvious ones.
• Why did they choose Informatica as their integration backbone? despite of the prevailing EAI & EII technologies

And how the success we delivered at the end? Here is the recording…hopefully you will enjoy it.

Srini Saripalli

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