Top Business Website Mistakes Part II

You may be surprised at how many webmasters continue to make the same mistakes when it comes to designing a new commercial site. Consider a few more common errors to avoid, so you can set yourself apart from the competition.

1.No Contact Info Provided

You may get away without an “about us” page for a long time but a “contact us” page is a big deal, as it instantly communicates to potential customers your willingness to solve their problems.

If you avoid listing any contact information, then web viewers will either feel frustrated that they can??™t find simple information, or may be wary of your company altogether. For the best results, include your company name, physical address, phone number and email contact.

Consider your ???contact us??? page like your business card. Without a card, how will people remember who you are?

2.Statistical Ignorance

Too many webmasters take traffic reports for granted. Most pay hosting providers offer visitor traffic statistics and these reports should be closely analyzed and adapted into a marketing strategy.

These reports let you know important information like who is visiting your site, what system and ISP connection they are using and how long they surf. You should rely on these statistics as business reports explaining your weaknesses and then plan accordingly.

Too many web owners focus on developing the site, only glancing at the statistics with no particular plan.

3.Low Quality Hosting

There are a lot of tempting offers out there that promise free hosting or low-cost hosting that may sound ideal. However, be sure that you are really getting a reliable hosting service that allows large bandwidth transfers, can hold large files and can work with FTP uploading or Front Page extensions.

Some hosting services may even offer special deals like shopping cart systems and other e-commerce tools. More importantly, find a service that that suffers only minimal downtime and has 24/7 customer support. Read the reviews of these hosts and always opt for the free trial first.

Avoid these common mistakes and watch your traffic increase.

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