Simple Psychological Principle for Effective Copywriting

Browse the internet and you will find a ton of tutorials on copywriting. Many successful copywriters will tell you that with decent copywriting skills you can practically write your own checks when and where you want. Name any successful offline or online marketer, their claim to fame lies in their ability to write superior copy.

I want to share a simple age old copy writing technique on this post, that is a bare essential for successful copy writing.

Many copywriters make the mistake of over using the words “I”, “Myself” and “Me”. There is no harm in using these words sparingly but excessive use could potentially destroy the effectiveness of the copy. Lets explore the psychological aspects of these words.

When you write words like Mine, Me, and I your readers would read You, Yours and You

People are self centered, They like everything that inflates their egos, words that glorify them. Words that makes them important. They are not interested in others. When you use words like ???I, Me, Mine??? in your copy you directly deflate the ego of your readers. What you really should is inflate their ego instead??” make them the center of attraction in this little letter that you’re writing for their sole benefit.

As I explained you cannot completely get away without using ???I??? words in your copy. You may have to soft pedal the I-word many times, So that when you write ???You, Yours??? your readers would read ???I, Me, Mine???

7 Reasons Why I Blog..

Blog, Blogging, Web Logs they all mean different things for different people. Some blog to share ideas, while some just because they have a lot of spare. Some are passionate about their subjects, while some purely do because they want to make money from it.

Here are eight distinct reasons why I love to blog. For me Blogging is all about improving myself in public.

Blogging gives me a command of “success words???.

Blogging helps me win friends and good will.

Blogging helps me to become better “mixer” and a more popular conversationalist.

Blogging helps me to become more confident and express my personality.

Blogging helps me to raise my thought levels and opens up to new technologies.

Blogging indirectly provides me emotional social security.

Blogging helps me to influence people and earn me more money in my business.

If you are a blogger and you have own reasons why you blog, please share them here. If you are just starting out. Hopefully these seven reasons will give you enough motivation to start blogging. To explore how you too can blog yourself to success visit KickStartBlogging.com

In Search Of Sanat Mishra

Just yesterday I was searching for something and suddenly I landed on a page that showed all the mixed doubles results of Badwan challenge cup

As I scrolled down..I suddenly spotted a familiar name Sanat Mishra

Sanat Mishra made orissa proud with his badminton skills. He went to represent India in Seoul Asiad and won several championships in his careen spanning over 18 years.

Growing up I remember watching Sanat Mishra practice badminton at YMCA cuttack. Later in 1996 I had a rare chance meeting Sanat Mishra at a community function in Los Angeles. When the organizer of the function announced on the mic that Arjuna Award Winner Sanat Mishra from Orissa was in the crowd, all the attendees got up from their chairs and greeted him.

I quickly walked up to him, introduced myself and told him about Cuttack YMCA and also reminded him on how he used to drive his light green/yellow VESPA scooter to YMCA. When he heard that he was like..”Wow you remember my scotter..you brought back so many old memories”.

Then I met Sanat’s elder brother, his wife and other extended family at the function.

To find out what Sanat was up to these days, I did a quick google seach and found two links about him. Both were defunct.

Both of them said..”Former shuttler Sanat Mishra passes away” June 17, 2006.

The minute I read that, it was as if the ground broke beneath my feet. How come a man of so many virtues can pass away so quickly. I remember Sanat telling me about his plans on setting up a badminton coaching center to train young and aspiring players. Not sure if his wish ever came true.
The news clip said: Sanat was working for Railways at the time of his passing away. He was 44 years old.

Here is the link to the news page on Google cache

Just in case google drops this from its cache.. here is the entire news clip.

As Sanat Mishra deserves a better and broader tribute online, I wrote this small post about him. His contributions to the game of Badminton are too many. He was a true son of Orissa. May his soul rest in peace.