Will Microblogging (Twitter) kill Blogging?
You know what microblogging is?. Here??™s a definition.
See you next week!
Wait a minute, does that seem like a real blog to you? That??™s the idea behind microblogging. 140 characters or less and a picture is worth a thousand words. Some bloggers, especially the more verbose writers, may wonder if microblogging is actually killing the art of blogging in general. One of the biggest services for this style of writing is in Twitter, first launched in 2006.
The bottom line is that if a blog is worth reading, and really interesting to a large group of readers, any size is appropriate. Let??™s face it, if Obama posted a new blog post, it wouldn??™t matter if it were just one or two sentences, right? People would read.
So it??™s anyone??™s guess if microblogging is actually hurting anybody. It seems more like a blog war complaint than a pressing social issue. We do know that there are at least some advantages to microblogging. For one thing, this style of writing is actually helpful to people whose first language is one other than English, like your’s truly!
There are many non-English speaking web visitors who are looking to improve their English skills. These microblogs are far easier to read, and often times, more interesting. (The less you say, the more people pay attention, right?) Some microblog services actually restrict the character input to be about 140 total.
In addition, more bloggers are starting to sell affiliate products using the Twitter service. The proof of this is in the success of the Twitter service. Since its 2006 launch, it has been one of the fastest growing applications online, last I heard its going to overtake Facebook :)-
The company recently announced that it hit the one-billion Tweet mark, and reported an increase in viewers of 343% from last year.
It has also been rumored that Twitter may start charging companies that use it for consumer feedback purposes. In fact, top company likes Amazon and Comcast regularly use the service.
Realistically speaking, you might even start finding ads by search engine results, as one billion ???tweets??? (or postings) has already been surpassed.
Twitter appeals to online marketers because it is fast and a very convenient way for people to communicate in almost Instant Messaging-style time. People who have successfully used Twitter advise newcomers to try and be personal in microblogging.
Reply generously and interact with other Twitters for comments and follow-ups. Obviously, try and avoid spanning because this is a sure way to chase away any real viewers. Keep posts relevant and based on your market idea.
Microblogging may be smaller than you expect, but if its fast paced style of writing is getting people to read and respond, that??™s what ultimately matters.
Have a minute? Go visit me on Twitter.com.
Family, Friends and Professional Blogging?
Should you talk about your family, share their pictures and home movies on your blog? Obviously, if you have a personal website that exists mainly to communicate with friends or family the answer is a resounding yes. (And don??™t forget more footage of the new baby!) However, if you??™re a professional who is promoting a product, whether an artist or a businessperson, this is a question that deserves more consideration. Consider the pros and cons of posting more ???personal??? glimpses into your life, besides just news related to the product.
First the pros. If you are an artist of any sort (actor, musician, director, writer) then the more you share of yourself, the more you may attract a targeted audience. However, even in this scenario you have to make sure that content is interesting and possibly a little more dramatic than real life. Some personal blogs have catapulted to virtual stardom, and the good news is that personal bloggers will usually retain that audience.
Other advantages to personal blogging are that you can brand yourself well and you have total freedom of speech. You are free to be controversial and can share your views on a wide variety of matters, which is great potential for welcoming huge traffic. You also never run out of information when blogging, because ???you??? are always the most fascinating subject!
However, there are some disadvantages to consider. If you are selling a product and have a targeted audience, revealing your personal life and views could challenge the beliefs and sensibilities of some customers. Running a controversial blog under your own name may even invite hostility or stalking!
You also have to consider the quality of writing before you embark on an ultra-personal campaign. Some individuals have a natural talent at writing and can make even the most mundane detail seem compelling to a wide readership. Others cannot and will risk boring their audience quickly. Also, if you plan on having a personal blog then you have to update it frequently, since audiences tend to lose interest when nothing seems to be happening in the blogger??™s life.
Lastly, and most importantly, if you have a blog full of personal commentary, then it will be far more difficult to sell that blog in the future. Someone who takes over writing the blog obviously doesn??™t know your life, nor can he or she easily take over the same style of writing.
There are pros and cons to starting a more personal blog. Remember to consider the market before making any major changes in direction.