Amazing Interview With The Creator of Pay Per Click Formula: Gauher Chaudhry

Srini Saripalli, Gauher Chaudhry


Last evening I completed an amazing interview with my good friend Gauher Choudhry. If you have been marketing on internet for sometime, you probably have heard about Gauher and his infamous “Pay Per Click Formula” course and his pioneering “Alexa Technique”

The call was of an absolute importance to me becuase it took about an year to Gauher on the call :)- Oh just kidding.

I met Gauher in December 2007 at his live event in Toronto. For the first time I felt like I was talking to someone who not only knew how to find hungry markets( people looking for information) but also could find relevant products to sell to them. He connected the dots.

Before meeting Gauher I was already playing with pay-per-click, what Gauher helped me with was, find traffic from pay per click engines for cheap and make offers from the CPA networks and make a float in the middle.

As Gauher puts it, this is called “Traffic Brokering” the principles are more or less like “Google Cash”, but in many ways are different, in case of traffic brokering, you are going to multiple paid traffic sources other than google.

While there were many courses in the market that explained how pay per click worked or Google adwords system worked, it was Guaher who explained the entire sales process.

If you missed the live interview webcast?, you can hear the recording here.

If you like the content, leave a comment here.

[audio:Guaher_Chudhry.mp3]

Five “Outside The Box” Advertising Ideas!

Everyone advertises to a traditional audience in a traditional way. Even the Internet, once viewed as an alternative means of advertising in the contemporary age, is now a bustling place of corporate-fueled, multi-million dollar advertising campaigns. If you??™re thinking online advertisement, you haven??™t quite figured out the meaning of the term ???outside the box.??? Consider 5 great ideas in unique advertising.

5. Bathroom Humor

It??™s not as dirty as it sounds and please don??™t go around writing marker messages on stalls. However, many small companies have found that posting professional (and vandal-proof) signs in bathrooms has proven effective in brand building if nothing else. ( Don’t tell anyone that Srini Saripalli recommended this)

4. Your Company for a Hat

You can create your own brand-building products by incorporating your name and logo into such common items as hats, shirts, bags and cups. Many companies offer customized products online and with no minimum orders.

3. Your Company in Espa?±ol

Unless you??™re selling a book on how to use proper English grammar, chances are Spanish-speaking Americans will be interested in your product. You just have to take the first step and sell it to them. Don??™t speak Spanish? Then hire an translator as a contractor to create an advertisement or brochure that shows the uses of the product and how to order one. Some professional messaging companies online offer bilingual answering services for a fee.

Don’t ignore India and China when you do that 🙂

2. Use the Library

You could ask the local library about selling or lending some of your items. If you??™re an author you could donate copies of your books. If you sell products, you may start a business arrangement by agreeing to donate a portion of your profits to the library.

1. Give Away Free Stuff!

This not only applies to new local businesses but to online companies as well. By offering potential customers plenty of free stuff (which could include free web information on a subject, worksheets or promotional giveaways) you can show the community that you??™re all about the giving before the getting.

Have you heard about “Moving The Free Line”?

Hurry! My First Trade In 8 Years!

Finally I got the courage to invest a few dollars into the market. Given all the chaos thats going, forget about buying, people are felling lucky if they can just get whatever they can that is left from the market and bail themselves out

I even know someone who took a $23K loss and pulled all the money from the market. There are many examples( for more, switch on your TV).

DOW’s constant daily decline is a sign of absolute panic.

At a time like this I went back to the market and made my first trade today, in 8 years. In 2001 during the tech bubble bust I lost a fortune. That kept me negative and I never entered the market again.

In my seminars, workshops and coaching programs, I made all kinds of rationale that Real Estate is a million times a better investment than stock trading( Which I still believe is the case today, despite of mess we are in)

Today with No analysis, No wasting time I blindly bought the GE stock.

My reasoning is Simple. Warren Buffet just invested $5Billion into GE. He is smarter than me :)- My deal is little better than Warren Buffet’s as my strike price is $19 his is $21 per share. At the close of day today GE is at $21.50

Now I am sure come Monday the price can go either side. It could go up, it could go down. The fact of the matter is we cannot catch the market at the bottom. So we have to enter in phases. In the coming times if GE declines which I hardly believe it will (Market Cap:213.88B P/E :10.00 EPS :2.15) and Div&Yield of 6% the basics looks good, I will neutralize the loss by buying more. If it goes up, then I will stay put till Warren Buffet does something with it. :)-

Now you may ask me what else I am considering buying come Monday. I am actively looking into Phillip Morris and Coke. My reasoning is very simple. When people are in panic they will either smoke tobacco, drink liquor or chew sugar.


Now I am not suggesting you invest into these companies. I am not a stock broker or a certified financial adviser. So please don’t hold me responsible if something goes wrong. :)-