A Quick Interaction With Timothy Ferriss The Life Style Evangelist & Author of “Four Hour Work Week”
I had the rare previlige of meeting Tim Ferriss a serial entrepreneur, life style evangelist and the author of “Four Hour Work Week” yesterday. He is a great inspiration to me and to many entrepreneurs around the world.
I gave a testimoinal to him on how I liberated myself with the help of outsourcing. I flipped(recorded) it too. As you see the recording you will see me explain Tim about SupportWallet.com a support services company that I am launching from India.
Tim Ferriss’s comment: We need more services and I think you will do great Srini.
2008 BlogWorld & New Media Expo: First Impression
Wow what an amazing tribe of bloggers all focused to contribute to the new media.
Finally I had the rare privilege of meeting Guy Kawasaki in person. He rocked with his keynote..Man he is on fire with his Alltop.com venture. Guy had been a tremendous influence on me. I had been carefully following him since his Garage.com days. We plan to meet in San Jose sometime soon :)-
Dave Talyor: Made a simple yet a phenomenal presentation “The State of Blogging and Where It’s Heading”. His point was stay relevant, communicate, participate. Most importantly have a voice and use it. Don’t get into this game just for making money…Dave I can’t agree more with you.
Darren Rowse:PRoblogger.net I had been following him for a long time. Exchanged emails with him in the past but never met him till now. Darren agreed to do a live interview with me. I am excited…Can’t wait to record that.
Don Crowther: The first person I met the minute I walked into the conference hall. If you know Don you know how phenomenal he is with his SMARTS, a Social Media Marketing Training Program. I asked Don about STOMPER.net’s recent FREE launch. His answer: Simply Stunning
John Chow: As many of you know John chow wrote a review of this site 4 months ago. I got an avalanche of traffic as as result of that. Finally I met him and had a chance to talk to him at length. We plan to meet over dinner before the conference ends…:)-
This is a quick update for now as I have to go back and attend the sessions
Will upload the photos and videos soon :)-
Cheers!
Srini
Viral Marketing and The Genius Of Seth Godin
Most recently I stumbled upon an exclusive interview that Guy Kawasaki did with Darren Rowse for Sun.com.
If you had been a blogger, Marketer you may have heard about Seth Godin and his philosophy of not having comments on his blog.
Moderating comments is a painful task. Given Seth??™s celebrity status, its natural of him to attract a voluminous amount of them on a daily basis. That is understandable.
What caught me thinking was Darren??™s explanation on how Seth made his blog Viral by restricting comments.
People who read Seth??™s blog and want to make comments are forced to write about them in their own blog resulting in More track backs, back links, readership for Seth. The evidence: Seth has a lot of blogs linking to his posts in technorati.
The term viral marketing was first coined in 1996 by Harvard Business School professor, Jeffrey F. Rayport. By definition, viral marketing refers to unique marketing techniques that use pre-existing social networks to increase product or brand awareness through the process of self-replicating. It??™s comparable to how pathological viruses are spread through the body, or how a destructive electronic virus is spread from computer to computer. Is the evolution of viral marketing the ultimate example of good conquering evil? (Sure, if your advertising is considered a greater form of good)
The concept of viral marketing is actually much older than recent Internet-created phenomenon. The most famous examples of viral marketing may include mentions of Hotmail or even the Blair Witch Project film in 1999. It is clear that film studios, television networks and advertising companies are investing more in creative viral marketing.
Websites such as FaceBook.com, YouTube.com and MySpace.com have also made good use of viral marketing by merging the model with social networking. One of the most recent examples of a successful viral marketing campaign is director Christopher Nolan??™s film, The Dark Knight. This campaign has seen the combination of online and real-life elements in order to simulate an alternate reality game. There have been numerous websites created to highlight the fictional ???Gotham City???, as well as staged events around the world featuring mass gatherings of Joker fans and scavenger hunts. As more and more people get their news from online sources, you can bet that viral marketing will continue to be a major part of a full marketing campaign.
Have you ever considered using a viral marketing campaign to your advantage? If your potential customers are Internet-savvy, and if you can come up with a creative idea to exploit social networking, then it may be an outside-the-box solution that could pay off.