Use Story Telling To Your Advantage

If you??™re aiming to sell products or services by manipulating your audience??™s emotions, then you have the right idea. However, you may be struggling to combine a heavy message with a salable product. After all, you don??™t want to sentimentalize what you??™re selling and risk becoming a laughing stock. No, a bar of soap will not lead to marital bliss, nor will using recyclable bags end war and unite every nation.

However, you should try to see the personal side of every product or service you are selling. More importantly, you should try to see the human side of each and every customer that you do business with. One of the best ways to do this is by telling a story. People love to hear stories, and this explains why they go to movies, why they watch primetime TV, why they read books, and why they like to listen to their neighbor prattle on about what happened at the shop yesterday.

Now tell a story about your product! You may choose to make your story a past experience or a hypothetical story in the present or the future. What matters is that you make the story applicable to the product you??™re selling. For example, you could tell the story of a customer who bought poor quality tools and what negative consequences resulted. End the story on a happy note, suggesting that the customer could buy your tools and avoid the negative effects of the story.

Always end the story on a positive note and try to include ???characters??? that are easy to identify with. Don??™t try to present this story in a literary format. Instead, make the initial pitch to your audience and then gradually introduce the story. Then conclude with a strong statement encouraging decisive action.

Everybody loves a good story and you may find that this technique will increase your number of ???happy endings??? in the long run.

Things about Business ???The Apprentice??? Taught You…..Part 1

Donald Trump??™s ???The Apprentice??? may have lost its momentum in primetime, but there are still many lessons that the young entrepreneur can glean from this heartless, stiff-suited reality show. Did you catch some of these lessons throughout the seasons?

College Matters

In the first season, Troy McClain was booted in favor of Kwame Jackson. The differences between the two players you ask? McClain was an affable salesperson, while Kwame was a textbook stone face. The problem is that Kwame Jackson graduated from a fine college whereas McClain only graduated from high school. Worse yet, McClain tried to brag about that lack of achievement in the boardroom. Not surprisingly, Donald sent the high-schooler packing.

Evil Is Not Always Good Business Sense

Omarosa earned the most attention on the show??™s first season for lying, backbiting and throwing drama fits whenever possible. Though it made for great television, Trump never liked her and made sure she was booted??”twice if you count the Celebrity Apprentice Season. Evil may be entertaining, but it??™s not always good for business. Not unless you??™re Donald Trump, of course.

Be a Team Player

If you watched every season of The Apprentice then you may well have lost track of how many players were kicked out of the boardroom for disrupting the team. Sam, Brent, Marcus, Tammy, Stacie and the list goes on. Sometimes the exiled ???Apprentii??? were justified in their thinking. Nevertheless, even if Donald occasionally postponed the inevitable, once it was decided that the team chemistry was off, the most controversial team member was eventually fired.

It Never Pays To Be Quiet

Andy Litinsky found out the hard way that it doesn??™t pay to keep quiet??”in fact, Trump saw his restraint as weakness. Several members were fired throughout several seasons because they either failed to speak up or were accused of ???flying under the radar.??? Though the team may reject a worker??™s ideas, it doesn??™t benefit anyone to remain mute.

……To Be Continued….

Writing A Powerful Sales Pitch..

Powerful writing is closely related to successful marketing. In business, you are seeking to emotionally stimulate your customers to take action. Writing is one of the most concentrated forms of communication and the most effective way to induce others to take action.

You may be required to write sales pitches, sales scripts, advertising copy or personal letters to your customers. If you are not sure how to get started writing emotionally powerful words, here are a few tips.

1. Bring On the Pain

Realize that much of your audience is already in pain, though the level of pain is relatively small. Focus on the frustration and the hindrances that certain activities (or even other companies) bring.

Build the suspense up to a breaking point so that they are begging you for relief to this pain. Now you present to them the one true solution. Now they are seeking your comfort like a nice long hug on a lonely, wintry day.

2. Tell a Story

Human beings love a good story, whether we are watching a movie, reading a novel or reading the latest sales letter in the mail. Try and put stories into your sales writing. Build suspense and introduce resolution.

Introduce characters, even if you??™re telling a true story about an associate of yours. Manipulate the emotions of your audience through story telling??”their fears, their dreams and their hope.

3. Use Emotional Words, Not Logical Words

This involves not mastering the art of literary prose, but of emotional communication. Think of words that happy people use in everyday conversation. Think of words that angry people use or that sad people use.

When you have something important to say to a person, you will make sure that you are understood.

This is the type of direct, intense language you are aiming for in sales writing. Think back to all of your favorite movies or any dramatic real life conversations you??™ve had with people, and think about the words that were used.

This type of emotional writing quickly connects with people and gets results.