A Powerful USP Should Cross The Definitions of Your Product Or Service Into Psycological Factors Like Self-Esteem, Looks, Desires & Aspirations

USP stands for a Unique Selling Proposition or a Unique Selling Point. It is a marketing concept that evolved in the early 1940??™s, as a theory on how to explain a pattern noticed among various business campaigns at the time.

The concept of these campaigns is that the company makes a unique proposition to potential customers that convince them to switch brands. Companies continue to use Unique Selling Propositions to win over new customers or past customers, and the copywriting usually involves very basic messages with strong psychological impact.

A Unique Selling Proposition makes a proposition, whether direct or indirect, to the customer inducing them to buy a product, so that they will experience a specific benefit. The proposition must be ???unique??? however, as in something that competitors are not yet offering. The proposition must be impacting, enough so that customers will feel inclined to take action??”namely switch over to the new product.

What are some of the most famous and effective Unique Selling Propositions that have been introduced in business? There is the Olay campaign that says ???You get younger-looking skin,??? which is very concise and to the point. Loreal??™s campaign of ???Because you are worth it,??? took the USP out of the context of product and into issues of self-esteem.

There are also some legendary Unique Selling Propositions that have catapulted businesses into mainstream American culture. How about Domino??™s Pizza and its USP of ???Hot pizza delivered to your door in 30 minutes or less??¦or it’s free!??? This created not only a proposition but also a challenge that the customer anticipated. Pizza delivered in record time or an absolutely free pizza??”both desirable things!

FedEx??™s USP of ???Your package absolutely, positively has to get there overnight!” was similarly designed to appeal to customers who want fast service. How about M&Ms? With candy, it was not the speed that was important but the delicious quality that would be savored by the customer. This is why the ???Melts in your mouth, not in your hand,??? proved to be very effective. Finally, consider Red Bull and their USP of ???You get stimulation of body and mind???, focusing on the rejuvenating aspects of their product.

Unique Selling Propositions should focus on what products can do for the customer. Often times claims are slightly exaggerated or made intentionally to downplay other companies that offer similar or superior services( Truth in Marketing).

Six Songs That Shaped My Life For Good..

Here is a list for Six Different songs that practically shaped my life growing up. I continue to listen to them even today. Thanks to Youtube, these are just on demand, when and where I need them.

I have not ranked them in any order. Every song is number #1 in my book and each one of these had a profound impact on my life.

I am sure you will enjoy them and spread them across to your friends and family.

When we are the world we are the children first came out, I watched the live performance on TV.

Someone posted a comment on youtube.com saying…This song reminds him of the times when top artists had top talent.

Nevertheless it is about Peace, Love and music. Beautiful song. Timeless

Here is…

The term “Global Peace” and this tune are synonymous. Originally written by Sherman Brothers in 1964 for the New York World Fair, this song since then has become the most translated and performed song on earth.

Go to Disney Land, get on the “Its a small world” ride. You will see what I am saying…My 2 cents when you go there make sure you get on this ride before you leave Disney land.

If you get on this early in the morning..you will keep humming the tune all day and may very well end up going on the ride a few more times..

Here is..

Now that we are on the topic of Global Peace, I have no words to describe “From A Distance”. It is one of my all time favorites. The lyrics, Vocals of Bette Middler and the message are all powerful.

Here is..

One of the best songs, vidoes ever made on the subject of…

I hope you loved these songs.. if you did? then please leave your comments here

Srini

Selling: Tools Of The Trade

Selling is the entire point of your business. Without this aspect, there would be no point in remaining in business. Selling requires many different things, but the right tools will go a long way towards helping you close your sale.

The tools, or techniques, that you use to sell to one customer, may well not work on another, so it is vital that your sales tool box is chock full of innovative sales techniques to keep your company moving forward.

??? The Right Questions: Knowing the right questions to ask is a huge part of being successful at selling anything, from shoes to coffee. Use open ended questions that are designed to get more than a “yes” or “no” response from your potential customer. The right questions give you an opportunity to show your knowledge and share the benefits of your product or service. All this, while letting the customer think and respond to questions that actually get them to think.

??? Be Innovative not Over the Top: Everyone has experienced that salesman that just won’t go away. Be it in a shoe store or at a clothing store, the officious oaf just continues to yammer without letting you get a word in edgewise. Don’t be this person. Sell your products and services with knowledge and consideration. Allow your products to speak for themselves if at all possible.

??? Identify Your Customers: Knowing your market is one of the single best ways to make more sales. If you’re selling cabbages, then a farmer is not likely to purchase from you. This analogy carries over into your field, as well. Make sure those that you are attempting to sell to actually have a need for your product or service. Selling to the wrong individuals or companies is a worthless effort that will get you nowhere.

Knowing where to find the right tools and techniques is more than half the battle. You may be willing to try almost anything, but if you cannot find the information that you need, the situation can seem hopeless.

The Internet is your best friend in this respect. There have been many, many books, seminars, videos and pamphlets produced on this topic. The Internet can give you the key to opening that door.

Finding what you want on the web simply requires a little diligence; you’ll get quite a few results from searches, but it will take a little time to sort through all of them and separate the ones that are worthwhile from those that are not.