How to Build Continuity Programs Into Your Business?

If you have a business, especially one that is largely based on the Internet, you know just how important it is to have a constant stream of income coming in that is outside of your primary source of income. This is important for so many reasons, the main one being that a constant stream of income helps to keep your head above water always, so that you can focus on ways of improving your business marketing and things of that nature.

Building continuity programs into your business is one way of working on that continuous stream of income. Continuity programs are not difficult to implement; you may even be part of a continuity program now. The only thing is deciding what type of continuity program to implement and how to do it. Depending on your niche, there are several different ways to create continuity programs, and it all has to do with what you specialize in. Below, you can take a peek into the different types of continuity programs out there and see how you might be able to modify them to fit your business.

CD or DVD Continuity Programs

CD or DVD continuity programs can be applied any way you like.? You use instructional CDs or DVDs or you can use musical CDs or movie DVDs. Many customers like this type of continuity program, especially if they like variety. It makes it easier for some people as well, so you can retain memberships to your site for longer. If you have ever belonged to a book club or a CD or DVD club like Columbia House and was billed automatically for your subscription every month, you were participating in a continuity program. This is convenient for you as a company because you can set up automatic billing and count on that renewing funding every month, and convenient for the customer because they can receive their merchandise without thinking.

E-Book or Podcast Continuity Programs

If you are in the business of providing information for others, you could start a continuity program for informational e-books, podcasts, or other informational products that may be out. There are so many different ways that you can make use of continuity programs for informational products, especially if you have a series going on. The possibilities really are endless, and you do not have to do much. If you are an expert in a certain field and there is a demand out there for knowledge in that field, you have got the foundations of a continuity program right there.

Internet marketing, writing, teaching, photography, web design, graphic design??”whatever it is that you know and that you are an expert in, chances are that there are people out there that would invest in an affordable continuity program. You don’t have to charge much??”if you have multiple subscribers to your program, that multiplier could set your business right and provide you with some valuable revenue in the process.

Continuity programs can save your business a lot of money. You can save on marketing as you will already have a loyal client base (so long as you keep them happy) and you can save on shipping costs if you have an automatic shipment program set up as well.

People who are on automatic shipment programs or continuity programs are eager to tell their friends about a good experience they had, and offering bonuses for that or free items in some type of Tell a Friend Program, you can gain more client??le that way and perhaps save some money on advertising in the long run as well.

Continuity programs are a revenue source that not enough businesses tap into. You don’t have to be Columbia House to make it work; there are so many ways that you can apply the same principle of continuity programs into your business and build upon it so that you can eventually have a reliable source of income coming in. The trick is? providing continuous value, month after month so that customers can anticipate what is to come.

Building a Subscriber Base

If you want to have people subscribe to your continuity program, keep in mind that the subscription process has to be as easy and simplified as humanly possible. Make sure that your subscription links work, that your payment process is secure and easy to use and that they money comes off of the subscriber’s card or out of their account at a set time each month so that they aren’t inconvenienced and know what to expect. Making it easy to unsubscribe is a great way of maintaining positive relationships even if the customer no longer wishes to subscribe to the program. That doesn’t mean they no longer wish to be customers of yours, so be aware of maintaining positive relationships and a positive customer relation foundation in the future.

Why A Marketing Job Is Important For Your Online Success?

Would you like to know what the key to being successful on the Internet is? It lies in constant testing. You have to see what works and what doesn??™t. All of this takes time as well as money. The first nine months are critical and can either make or break you as a marketer. During this time period you are busy exploring every possibility such as attending seminars and workshops in order to learn everything you can about Internet marketing. This holds true not only with the Internet but with any form of education.

You need to spend 5+ years in school if you wish to become a doctor. You also need to spend 5-6 years in school if you wish to become an engineer. On the average, it takes approximately four years to become an expert in a new field. There is not much difference with Internet marketing. The first year is spent in education and the second year is spent in experimentation. The third year is where you take action and the fourth year is where momentum kicks in. Finally, the fifth year is when you realize a profit, and the sixth year means higher revenue. As you see, there are different phases in the Internet marketing business. In order for you to be successful, these have to happen incrementally. This is not true with everyone. If you put your nose to the grindstone, you can cut down the time factor significantly. I have seen people become successful on the Internet within months starting with nothing, but this is an exception rather than the rule.

The biggest issue that Internet marketers face nowadays is that their funds run dry while they are bootstrapping their ideas. Lord Liver Hume who was the founder of Unilever of the United Kingdom was a phenomenal entrepreneur, marketer and philanthropist. He made the following statement:

???I know the fifty percentage of my marketing dollars are creating results for me. The problem is I do not know which fifty percentage is really working and which fifty percentage is not working.???

One of the things I did very early on was taking a job as a marketer. I went to work for a big company and tried to understand the marketing, their channel strategy, their customer acquisition methodologies, their lead generation, their product placement, how well they are able to utilize customer service techniques to solve problems with customers, etc.

I tried to effectively learn all these things at the expense of another company. I gained much needed experience, committed all sorts of mistakes and gained valuable lesson that later on became my tools for success.

Herein lies the key ??“ the faster you test, the faster you will get results. You must decide on the proper course of action that you need to take to make your business a success. What if I have to spend $100 and have a hundred things to invest in? I will have to struggle and scan through hundreds of investing options to see which one is going to give me maximum profit. If these options are narrowed down to just two or three, I can take that $100 and make an investment based on fact to see what will work. The key is that the less options you have to test, the chances are that you will be successful.

The movie industry figured out this concept long ago. If a producer is given enough time and money, then he or she is capable of making a successful movie. Over 90% of successful movie producers today either got lucky with their first movie or they had enough money to fail many times before they got their first big hit. If you continue to struggle with your marketing business and have to constantly borrow from credit lines and credit cards to fund your business, I recommend that you take up a marketing job with a good company and learn from their failures. This will help you gain more insight so that you will be able to branch out and create your own success down the road.

Buying A Website? 21 Checks That You Cannot Afford To Miss…

Buying a website is not an easy thing trust me.? Here is a small list to get you thinking. Someday I will expand each bullet and write more but each . Certainly there is more to this but its a good start.

Promotional history ( Price drops, increases and product bundling)

Help Desk System and nature of complaints

Paid traffic what sources, how much is the budget?

FREE traffic,( there is nothing called free) what SEO tractics in place?

Site Tracking & Traffic Measuring: What tools, what duration, how its intrepreted.

What is the google PR?

The way the website looked in waybackmachine.org

BBB standing and its history?

Domain name has enough seasoning( Registered for the longest time and been registered for a long time)

Alexa Ranking: Find how much and why its low, if its low?( usually low for non-IM websites)

Back Links: Check the number of back links to the site

Content History: Who wrote, How they wrote, Any content used on the site without copyrights or Private Label Rights

What aspects of the site are outsourced, Vendor contact info and source code access?

Transferability of Merchant Account, make sure it can be done

Any DMCA complaints about the site? If there are…determine their relevancy?

Transferability of Merchant Account. Make sure they do not ask you to open a new merchant account(saving an inquiry will save some personal credit).

Forum reviews of the site ( clean, controversial, negative?)

Historic Blog postings ( Who made them, what they said and why they said those)

Non-Disclosures, Non-Competes and JV Agreements

Historic Paypal transactions, 1shoppingcart transactions, Affiliate payouts, 3rd payouts

Non-digital transactions( Income, Expenses, Payouts and Refunds thru Checks)

For Your Continued Success!

Srini Saripalli