Email Marketing: E-Mailing Your Subscribers, How Often and How Many Times?

Some marketers tell you to connect once a week. Some once a day. Some even claim to have known the time and the days of the calendar that seem to work best for e-mail promotions.

I have tried connecting with my subscribers on a daily basis and on a weekly basis and sometimes even on a monthly basis. Most of the times the best things that have worked for me is on a daily basis. I don??™t have enough sample data yet to say the weekly e-mail is better than the..

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Winning With Your Website: Graphics Or Content First?

For something as new as the World Wide Web (which merely dates back to 1991, and whose commercial exploitation dates back to 1994 or so), there’s a lot of confusion about what is best in web site design, and lots of competing schools of thought, ranging from Jakob Niellsen of Sun, who has argued for web sites to remain low graphic and content rich to accommodate people on 14.4k modem connections (and hasn’t changed much in his standards since 1994) all the way to web sites like Nike and others designed by top ad agencies which use dynamic content, Flash animations and Shockwave interactive games to lure people in.

Add to this the current trend in trying to “game the system” with regards to search engines and page rankings, and it’s very easy to make a web site that’s minimalistically ugly (a’la Nielsen), Flash intensive so it takes eons to load (like Nike’s) and is made up of 50% keyword density to attract web spiders.

So, rather than try to pick what web site technique is best, let’s actually take a step back from the technical gibberish

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Name+Reputation+Credibility= Success On Cyberspace

Your business essentially revolves around products (which you have), people (customers) and profits. It??™s precisely at this point that the basic requirement of a business ??“ ???CUSTOMERS??? comes in. To have customers it is important that people know you and have a need for the kind of services your offer in exchange for an agreed amount of money. People need to know that you exist and you have the product/service that satisfies their need. And for people to entrust you with a job you must have certain reputation.The issue now is to build a rapport in the marketplace. Let us examine the ways in which this can be done -traditional as well as virtual.

Using traditional methods v/s using Internet List your options

Using print media: This medium surely gives you a lot of publicity but perhaps won??™t guarantee the number of sales you are looking at. Moreover, this medium is costly and requires significant time beforehand.

Meeting people: You can look forward to attending professional gatherings, try to meet new people and exchange business cards. You may get some leads but still in itself you cannot count on this method to bring you definite sales.

Direct Mailing: This method is comparatively better and precise and allows you to reach out to a target audience at your convenience.

Let us now compare this to what can be achieved going Online-
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