Too Much of a Good (Marketing) Thing?

There are a numerous ways to make an earning on the web and they all involve one form of marketing or another. Websites and blogs, for example, can earn decent (or even significant) income from affiliate banners, direct ads, click through ads, etc. But, there will be those who “fear” such marketing strategies as there may be worries that an overabundance of ads will scare off readers.

Friends, if advertisements scared off readers where would the newspaper and magazine business be these days? The fact of the matter remains that readers will stick with their favorite websites and blogs if the quality of the content is high enough regardless of the volume of ads provided the layout of the ads does not interfere with their reading.

While you may get a complaint here or there the average reader understands that web and blog hosting costs time and money and advertisements are a means of paying for the associated costs. If, however, you cannot meet the costs you may have to close shop. Clearly, this will disappoint regular readers. So, don’t neglect potential ad revenues because ultimately your readers will benefit as the ads will keep you in business a long, long time.

On A Side Note:

I am still evaluating the possibilities of some advertising on this blog, but shall never compromise on the looks, fell and the content quality.

A Little Promotion Will Certainly Go A Long Way: A Successful Marketing Strategy Is Usually A Simple Strategy Promoted To Maximum Success

? Most recently I received an email from a subscriber of mine complimenting me for my power marketing techniques…

Contrary to popular belief, promoting a business does not necessarily involve a long, drawn out expensive business plan in order to be successful. Often, it is merely the presence of simple steps that can aid in bringing awareness to a particular business venture. For example, if you were to leave business cards in strategic locations you may find your phone ringing and your email box full of inquiries. Of course, it goes with out saying there needs to be some logic present with the way you place your business cards.

If you own a sporting good shop, for example, leaving your business cards at health food stores as opposed to “greasy spoons” would be far more workable. Now, some may scoff at such a simple approach but that is only because they have yet to realize how successful such an approach has the potential to be.

Remember, a successful marketing strategy is usually a simple strategy promoted to maximum success and a little bit of promotion can go a long way. As such, never over look the little ways you can promote your business as these small steps come with minimal cost and maximum benefit.

Realistic Goal Setting: SMART mnemonic

When it comes to personal or business self improvement many people overlook a number of “easy ways” to get ahead. No, this does not mean one should take shortcuts or look for gimmicks that promise success. What it means is that often self improvement and goal reaching needs to be based in basic realistic methods so as to get ahead.

Remember the SMART mnemonic? Goals have to be specific, measurable, achievable, relevant and time-bound.

For example, if you want to lose twenty pounds do you like that it would be wise to try and drop the weight in one week or four months? How about seeing your business grow 20%? Can it grow overnight or over several weeks or, more accurately, what would be the more probably outcome?

So, when it comes to setting up a goal look at where you currently are and what next logical step would be considered an improvement. Upon doing this, you can then strategize a realistic means of meeting such a goal. As such, it becomes critical to define realistic goals that are attainable and can be acquired with sustained effort over a period of time. This is a logical approach and more often then not it is logic that is always more reliable than being an unrealistic day dreamer.

A Side Note:

About a couple of days I wrote on this blog about my plan to run(walk) 1 mile daily on my treadclimber. Given who I am what I do 1 mile is certianly realistic. So far I had been able to keep up with my promise, but for some reason if I miss a day.. my plan is to make it up for it by incrementally running a little more every new day, till I complete that one mile.

You may very well say 1 mile is nothing…agreed but its much better than doing nothing and certainly I plan to increase it once I develop the discipline.