Who has not come across banner advertisements on Internet. After all, these ads are pretty difficult to miss due to their prominent featuring on a number of websites. They are, of course, generally not very subtle and often flash brightly in the face of anyone who comes across them. In a way, banner advertisements are the information super highways version of the flashing neon signs of 1977 Times Square. They are gaudy, but they definitely attract attention.
Part of the reason for the gaudiness of banner ads is that they are trying to attract attention. Unfortunately, some advertisers have taken this gaudy notion to the extreme and this has given banner ads somewhat of a bad name. In other words, people will generally become dismissive of banner advertisements. Now, what is the effect of this on those looking to place advertisements on the internet? Does this mean that banner advertisements are no longer the way to go? Not necessarily; in fact, success of failure with banner advertisements all depends on the way one opts to craft their banners.
Banner ads can drive traffic to a site as they definitely can attract the attention of a person surfing the net. Of course, the banner ad needs to be a solidly crafted one that makes the individual viewing take the item that is being marketed serious. While hyperbole can be helpful, it can also turn people off. As such, a solid illustrated banner ad that accurately describes the product while promoting the benefits of the product combined with decent advertising copy will prove to be a solid means of drawing in direct traffic to the site.
If there was one caveat that needs to be taken into consideration, it would be the fact that banner ads do not help search engine optimization. That is, when it comes to search engine placement it is exclusively text links that are what bumps a website up to the top of the rankings. Banner ads are not a factor in this, but they do attract attention can lead to direct ???clicks??? and traffic to the site.
The bottom line on banner advertisements is that they can be successful when properly utilized and embody a quality look. As such, banner advertisements should never be dismissed a viable form of online marketing.
In the next coming days, I do plan to put some banners strategically on this blog. I will seek your comments on them anyways
Srini Saripalli
If You Could Reach Higher.. For Just A Moment In Life.
I had been receiving many emails from many of you asking me to post more inspirational videos here on this blog.
Today I want to share with you a song that practically took me out of my comfort zone and inspired me to do more and more ever since it was released in 1996.
This amazing, divine song by Gloria Estefan was the official anthem of 1996 Atlanta Olympics. Gloria Estefan also got a Grammy Award Nomination for ‘Best Pop Vocal Perfomance, Female’.
In 1996 soon after this song was released, I remember making a 25mile tips to Fry’s electronics to buy this album
“Destiny”
This song has personally inspired me, I am sure this will inspire you to take massive action & reach higher in everything you have planned for your life.
A Scientific Method To Price Your Information Products On The Internet
Just about in the last 3 days I had over 5 people ask me on how to Price an Information Product On Internet, such as E-Book, CD etc. There are a tons of resources that will guide on how to create an information products, how to leverage video, how to integrate shopping carts to order pages, one time offers to Squeeze pages etc. But when it comes to pricing
Step #1: Ask yourself at what price will you buy the product if the same product is offered to you by someone else?
Step #2: Research the internet and see who else is selling the product and what price are they selling it at?
Step #3: What kind of Affiliate commission are they offering?
Once you have that information come up with about 3 or 5 price points that the market is conditioned to pay.
Let??™s say you are having a series of 12 teles-eminar interviews you want to sell? Here are a series of price points that the market is conditioned to see (may be buy) on the internet.
FREE, $1, $27, $47, $97, $147, $167, $197, $297
With an excellent copy you can separate the indirect benefits from the price and sell the same product for a very high price. I have seen people sell the same for as high as $497 and beyond.
Given that is a big range like this. How can you decide which price point resonates well with your market?
Here are three steps
Step #1: Randomly pick the two price points. In the above range from FREE to $297
Step #2: Setup two identical pages with the same sales letter but different prices (both you selected from Step #1)
Step #3: Drive Traffic to both the pages and perform a (A/B Split test)
Once you reach a decent sample size with the traffic and you have some sales? Just pick the one that converted well and go from there
There is more to this??¦
Just because you have a few sales for $67 doesn??™t mean that you should discard $47. Or because you have some sales for $47 doesn??™t mean that $67 is a high price either. Make sure you have driven enough traffic to the sales page, tracked where the traffic came from etc before going one-way or the other.