A Powerful USP Should Cross The Definitions of Your Product Or Service Into Psycological Factors Like Self-Esteem, Looks, Desires & Aspirations
USP stands for a Unique Selling Proposition or a Unique Selling Point. It is a marketing concept that evolved in the early 1940??™s, as a theory on how to explain a pattern noticed among various business campaigns at the time. The concept of these campaigns is that the company makes a unique proposition to potential …