Track all interactions with your subscribers and customers, Effectively segment and then target.
When dealing with multiple databases or CRM systems consolidate them to a single platform or application. Data Cleansing may be required to raise the data quality.
Develop policies and procedures around opt-in marketing (Permission marketing). Safe guard customer data.
Execute your campaigns (Email, Snail Mail, Banner Ads etc) on a timely manner and track the ROI.
Develop effective process to gather response and use that to further qualify your leads
Segregate the leads across your channels. Effectively divide them across Field Sales, Inside Sales and Channel Partners.
Develop a killer “Sales Follow Up” process.
Gather Data, Develop “What-If” scenarios & analyze the patterns.
Identify potential improvement areas, fix them and repeat the process.