I just stumbled upon this presentation on stumbleupon.com.
Struggling to create a mission statement for your business? struggling to justify that a market exists for your products or services. Unaware of the role of soul mates and the act of balancing? then you have to watch this presentation that Guy Kawasaki did at the TIECon 2006 titled “The Art of the Start”.
The last 10 minutes are very insightful. I know there are many distractions when you are on internet. So don’t hurry and exit. You will be happy you took my advice.
Watch Guy Kawasaki explains everything that an entrepreneur needs to create success for himself or herself.
Successful companies have successful mantras.. He cites four great companies and the mantra behind their success
Wendy’s: Healthy Fast Food
Fedex: “Peace of Mind”
Nike: “Authentic Athletic Performance”
Target: “Democratize Design”
Enjoy the presentation.