When we talk about niche marketing, it basically means precision targeting a core element of any given market segment. A niche market is more specific. Example; you could have a general market which could be ???weight loss??? and within that general market there is a niche such as ???childhood obesity???. An example of micro niche within this niche is “Childhood obesity” (google returend 2.1million results) if you further sub-micro-niche it then an example would be “Childhood obesity diabetes”(google returns 151,000 results)
The core idea, of course, it to enter a market where you can focus in a competitive voide, and get a higher return on your investment. Why niches? becuase they are specific and enables you to get higher return on investment
There is also the competitive element. When it comes to niche marketing, you will find less people competing for a share of that market. This enables you to enter the market at a lower cost hence yielding a higher return. The main goal of any marketing campaign is to make sales effectively, increase conversion.
The key to finding a niche market is research. One cannot emphasize enough the importance of extensive research. This is really where you need to put the time in so as to lay the right foundation for your business.
Within any niche, you are looking for a high volume of hungry buyers(search results). In general, you are looking for people who are to a degree obsessed about the subject of interest. A good example of this is fishing.
Fishermen and women will get up at crazy hours of the day and put up with the elements to catch a fish. Some of us would consider this nuts, however, for them it??™s all about living their passion.
The key area to start your niche research is with the online forums. You want to find forums that have a lot of traffic and many users who are posting everyday. Within these forums there is a goldmine of information. This information includes telling you exactly what these folks want and how badly they want it.
Once you identify a core group of individuals with many needs your next objective is to see what keywords they use to express their interests. Once you do this you then start to see how competitive those keywords are. Then create a list of the most searched keywords with the least competition(but with large number of search count) and this will be the basis upon which you will build your site/product of offer.
You will then build individual web pages for your selected keywords. Along with this you will keep the design element of your site simple to follow. Too many links with too many graphics will only influence people to hit the back button.
Many subconsciously link niche marketing to thinking small. The fact is it’s more about thinking smart. The goal of any business is to make a profit and the more granular the niche is the higher are the chances of success.
Remember to keep it simple and execute with precision and before you know it you will have a profitable business.
With niche marketing secrets we will show you how to make this process profitable and easy to implement. Then before you know it, you will be on the road to riches.
Here are a few resource that you can get started with ASAP..
http://freekeywords.Wordtracker.com ( They have a free subscription, good enough to get you going)
http://www.keyworddiscovery.com
http:// www.wordze.com
One of these I will post a review on the paid keyword research tools I have used…Stay tuned.
Srini Saripalli