How To Move People To Action

A wise man once said ???pretty speeches change the world.??? This much is true, because we have seen the benefits and the disasters that have resulting from some of the world??™s greatest orators.

Abraham Lincoln??™s speeches were very charismatic, as were John F. Kennedy??™s, and both of these men used their way with words to influence a racially divided nation towards positive change.

Adolph Hitler used his charisma to guide many German soldiers towards a horrific goal in the World War II era.

One can never underestimate the power of words. Words can be used to motivate myriads of people to take certain action. This should inspire every businessman to practice writing and speaking, because a company could thrive or die based on this sales communication.

How do you move people to action?

First you start by building common ground, a foundation of an argument that everyone can agree upon. If your target audience were concerned about high prices, then that would be how you start your pitch.

You gradually build to your pitch, constantly reaching for agreement letting them feel comfortable with your voice. (Whether in speaking or in writing) The climactic moment approaches and that??™s when you present a problem followed by the solution that you can offer.

It is important to end your conclusion on a strong, emotional note. If you were selling a product or service geared towards families, then you would want to emphasize familial love in your message.

If you were marketing a project towards young singles, then you would appeal to their desires for dating and relationships. Always try to conclude on an emotional note and then direct your audience to take definite steps in response to this reaction. Such as, ???call now???, ???sign up now??? or ???download now.???

Your pretty speeches might not change the world but they may help you connect with your audience and increase your sales.