Is Internet Blog Radio The Next Super Marketing Wave Of The Future?

About 70 years ago, commercial radio arrived on the world landscape. In the United States, the early version of radio was quite different than it was today. Instead of paying for radio programs through commercials, people paid for a block of time and the radio stations essentially were in the direct sales business.

This was a dud concept simply because amateur hour programming (much of the programming was AWFUL) did not help radio grow. Instead, radio started hiring professionals and then sold advertisement as people started growing an audience. Now, a new version of radio advertisement is emerging and it is coming in the form of radio blogging.

As the name would imply, blog radio networks are audio blogging in the form of podcasting prerecorded material or streaming live material. Many of these radio blogging networks are similar to traditional blogging media with the obvious difference they do not rely on text or prose.

While many of the people who have their own blog radio program are novices, there are a number of individuals with professional media backgrounds who have become involved in this type of blogging.

Of course, the marketing potential for such a venture is only starting to bloom. Obviously, the more people who become listeners to blog radio the more income will be possible in these formats.

Right now, most blog radio programs not only have commercial sponsorship as part of their programming they also have the benefit of adding Google Adsense or banner advertisements to their radio pages! So, a program with a huge audience will have the potential to earn significant income as audiences for blog radio networks continue to grow.

The internet is clearly the wave of the future and the best aspect of this is that it is all inclusive. In other words, anyone who wishes to become involved in an internet venture can do so. Plus, they can usually do so inexpensively and have the added benefit of a number of revenue systems to earn income from.

It is always best to get involved in something from the ground up and now is the time to get involved in radio blogging. The reason is obvious: if you can make a star of yourself in the early days of a new medium you can ride the medium??™s wave of popularity to significant gain. This clearly would be the wisest move to make particular when you are considering marketing success.

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1 thought on “Is Internet Blog Radio The Next Super Marketing Wave Of The Future?”

  1. Avatar

    Srini,

    Wow, i’m really intrigued by this article, and

    though i imagine myself in the flow of new

    developments, I had never heard of blog radio!

    I’m not alltogether sure why i would be so

    excited about blog radio, but I’m begining to

    imagine the possibilities…

    Seems like creating a unique product of one’s

    own is getting easier and easier, and that’s a

    good and encouraging thing for new people

    starting in business, like me.

    If i stretch my imagination a little i can see

    myself creating ‘products’ out of thin air almost,

    like instead of thinking in my head all day, I can

    press a button, record, and speak my thoughts,

    even at a swimming pool, and presto I have

    something to share with the world?!

    We are so lucky to be living at this time in

    history, I hope to take full advantage of the

    gifts offered to me.

    Thanks,
    Talia*

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