In this post today I am going to talk to you about one of my most favorite restaurants, Fresh Choice!
Fresh Choice is a chain of buffet-style restaurants located in California, Washington, and Texas under the names Fresh Choice, Fresh Choice Express, and Zoopa.
My whole family likes this place because of several reasons.
We can eat all kinds of ice creams, drink soups, and eat pizzas yet go home with a feeling that we just had a salad.
We can go there thinking we are on a diet, eat as much as we can and go home without any guilt.
My 4 year old loves this place because she can run around, get her semi boiled broccoli with a zillion dressings, of course there is an unlimited supply of macaroni cheese available on demand.
Everything at Fresh Choice is Green..Certainly the impression is
My Impression: No one can market to kids and parents alike like Disney does..but check this out..Your kid’s drawings and colors on the walls of Fresh Choice wow!
Guiltless eating…This is emotional marketing at the highest level.
I always liked the food at Fresh Choice, lately I have started to like their both offline and online marketing campaigns. For example they started double opt-in for their online coupons.
Wondering who the marketing genius behind all this is?
1 thought on “Marketing is Lately Green @ Fresh Choice..”
I agree. Fresh Choice used to be one of my favorites too. We would go there about twice a month and eat until stuffed! All on salad….and a few muffins, pasta, pizza, and don’t forget the ice cream! Buffets are great for small children & teens as they don’t need to be quiet, and you only pay one price for all you can eat and a teen can eat a LOT! Next on our favorites is most Chinese food buffets, more expensive but a LOT less than eating a la carte. Here’s to all you can eat restaurants. T