Browse the internet and you will find a ton of tutorials on copywriting. Many successful copywriters will tell you that with decent copywriting skills you can practically write your own checks when and where you want. Name any successful offline or online marketer, their claim to fame lies in their ability to write superior copy.
I want to share a simple age old copy writing technique on this post, that is a bare essential for successful copy writing.
Many copywriters make the mistake of over using the words “I”, “Myself” and “Me”. There is no harm in using these words sparingly but excessive use could potentially destroy the effectiveness of the copy. Lets explore the psychological aspects of these words.
When you write words like Mine, Me, and I your readers would read You, Yours and You
People are self centered, They like everything that inflates their egos, words that glorify them. Words that makes them important. They are not interested in others. When you use words like ???I, Me, Mine??? in your copy you directly deflate the ego of your readers. What you really should is inflate their ego instead??” make them the center of attraction in this little letter that you’re writing for their sole benefit.
As I explained you cannot completely get away without using ???I??? words in your copy. You may have to soft pedal the I-word many times, So that when you write ???You, Yours??? your readers would read ???I, Me, Mine???