? Most recently I received an email from a subscriber of mine complimenting me for my power marketing techniques…
Contrary to popular belief, promoting a business does not necessarily involve a long, drawn out expensive business plan in order to be successful. Often, it is merely the presence of simple steps that can aid in bringing awareness to a particular business venture. For example, if you were to leave business cards in strategic locations you may find your phone ringing and your email box full of inquiries. Of course, it goes with out saying there needs to be some logic present with the way you place your business cards.
If you own a sporting good shop, for example, leaving your business cards at health food stores as opposed to “greasy spoons” would be far more workable. Now, some may scoff at such a simple approach but that is only because they have yet to realize how successful such an approach has the potential to be.
Remember, a successful marketing strategy is usually a simple strategy promoted to maximum success and a little bit of promotion can go a long way. As such, never over look the little ways you can promote your business as these small steps come with minimal cost and maximum benefit.