Subscription Marketing: How To Transition Into A Paid Newsletter?

One of the most effective ways to build credibility and confidence in your customers and subscribers is by using a newsletter. The front end marketing tools of many successful companies are newsletters, and if you go back as far as sixty or seventy years or so, you will find that this was a lead form of communication, even then.

Newsletters not only help you to tell your customers about recent events in a broader manner, but also to stress your ideas, task and principles on a regular basis. In these days, whether on line or off line if you wish to be a success at what you are doing, a free newsletter is a must. If you already have some form of newsletter going out to your customers on a regular basis, you could consider converting the current one into a paid newsletter.

Loyal subscribers who read your newsletters each week or month are likely to be quite easily persuaded to become paid subscribers of your new newsletter.?  This is what you should do to convert them.

??? If you do not already have a free newsletter, create one and put it out to your subscribers and customers on a monthly basis.

??? Then devise an additional newsletter with more content, insight and deep rooted strategy in connection with what you have previously offered in the free newsletter.

??? Your free newsletter should contain articles or case studies and close to the end of these writings make sure you have a CTA telling your subscriber to have a look at your paid newsletter, which (supposedly) has more information on that particular subject.

So, for example, if your free newsletter contains information about what to do, it should focus on only this.?  Your paid newsletter which is referred to at the end of the article in the free newsletter will show how to do whatever it is you have been discussing.? ?  This will involve giving more relevant and applicable content in your paid newsletter.

You can always offer your paid newsletter on a free trial basis; say for 90 days, to regular readers of your free newsletters. Entice them to try your paid newsletter by giving away some freebies.?  You never know, they may really enjoy reading it during their free trial and decide to subscribe.?  You need to make them feel like they are incomplete without going on and subscribing to your paid version.

If you do your research well, you are sure to come up with some good additional content for your paid newsletter. Continue to inform the readers of your free newsletter that there is something more for them in your paid newsletter which if they do not take advantage of right now, they will miss out on forever.?  Operating in this way will make them think the information is scarce, feel eager to subscribe and remorseful if they don’t get in quickly and end up missing out on the opportunity.

Most marketers are far too busy with other projects to distribute an off line newsletter even if they do know how to go about putting one together.?  So why not fill that competitive void by publishing a physical newsletter today!