The End Of Blogging & Birth of “R-Blogging”
(2 votes, average: 3.5 out of 5)
Loading ...Posted on August 19, 2010
Filed Under Blogging | 2 Comments
This one of the ground breaking posts I have ever made on this blog. Ground breaking because I had been working on this project for over 10 months now. Ground breaking because I have not seen anyone on the internet talk about this even though most of the marketers are trying this in bits & pieces.
If you have known me for sometime you know how deep I’m into blogging. Over the years I have tried all kinds of models, platforms and technologies in the blogging realm. I have conducted several seminars, workshops on Blogging. Moreover I’m just wrapping up a book that I have written on blogging which will be available on Amazon shortly.
Coming back to the subject of Blogging…
..No matter which way you look at it, blogging is a difficult business. Thanks to all the technological advancements, blogs have now become true sales collateral of marketers, provisioning platforms of creators and lead generation machines of business owners. Of-course the usages are many.
Despite of all this blogging is a difficult business when you measure your success with direct money you generate from it. For example most of the money I generate from this blog is from the initial goodwill and subsequent consulting or speaking engagements.
Because of the difficulties of traditional blogging, I explored Niche blogging a while ago. While the opportunity was huge soon I found myself spending countless hours in updating plug-ins, changing themes, coding affiliate offers etc & etc. While money was there, what is the point of making that kind of money when you don’t have time or energy to relish it.
About 10 months ago I decide on experimenting with what I now call “R-Blogging”
What is R-Blogging?
The letter “R” doesn’t stand for “Rated”, instead it means “Reverse”. Why Reverse? Well in this mode of blogging you will do everything in the opposite.
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Traditional Blogs are content intensive. R-Blogs are NOT content intensive.
Traditional Blogs are about design & graphics. R-Blogs are NOT about design or graphics
Traditional Blogs are about Content. R-Blogs are about Superior Content.
Traditional Blogs are not Marketer Friendly. R-Blogs are extremely marketer friendly
Traditional Blogs are all about WORK. R-Blogs are all about Life Style.
…
…
Imagine blogging and yet not blogging. Imagine creating content and yet not creating content. Imagine calling yourself a blogger and yet you are not a blogger but a marketer. Most bloggers don’t make enough money but all R-Bloggers I know make money a ton of money.
I’ll share the exact operational model of a R-Blog in a later post. But all I can tell you know is, its a revolutionary way of delivering your content to your readers. Pretty powerful.
I’ll share an example of a “R-Blog” in an upcoming post. I’m still experimenting with it and will have the results soon.
To Your Success!
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Proof: A Top SEO Ranking is Perpetual
(1 votes, average: 5 out of 5) Loading ...Posted on August 17, 2010
Filed Under Information Marketing | 10 Comments
Just this morning I made a small observation about this blog that I wanted to share it here. Over the last several months I had been busy with several projects and hardly had anytime to write on this blog, this has severely effected my reader base. Astonishingly it has not impacted my SEO ranking.
Let me explain.
If you go to Google and do a search on the term “Information marketing” ( Broad Search) I’m ranked #8. This ranking can change depending on your IP address, but more or less I’ll be in the first page. Pretty impressive given there are over 233 million competing pages. This is a very competitive niche.
On a similar note a search for the term “Info Marketing” ( broad search) reveals I’m ranked #5 and again there are 231 million competing pages. For the same term Info Marketing Guru Dan Kennedy’s site ranking #18. You will agree that is also impressive.
As I said, I had not been active on this blog for some months. I have not done any link building either, yet this seems to stay on the top. While the number of content posts have gone down in the last six months, my ranking has significantly increased.
You can also duplicate these results in 5 simple steps.
Step #1: Get an aged domain, preferably with the keyword in the domain name that you are planning to rank for.
Step #2: Make 3 posts a day. This content has to be original. No PLR, No Spun and No Auto feeds. Your original content.
Step #3: Make sure your meta tags have your target keywords.
Step #4: All content posts are categorized properly under categories whose name compliment the root keyword.
Step #5: Repeat Step #2 for 90 days.
This is not to brag but to share the fact that.. with some decent content you can quickly rank your site and retain it for a long time. For all of you who think SEO game is flaky lets talk 
Like to hear your thoughts on this..
To Your Continued Success!
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Seduced by a 163 Year Old Man in Safeway in the Middle of the Night
(3 votes, average: 5 out of 5) Loading ...Posted on July 12, 2010
Filed Under Influence & Persuassion | Leave a Comment
His name is Thomas Alva Edison (February 11, 1847 – October 18, 1931) was an American inventor, scientist, and businessman who developed many devices that greatly influenced life around the world.
The Story..
This weekend I went to Safeway in the middle of the night to get some milk for kids. While at the checkout counter I saw the Time Magazine with Thomas Edison on the cover. The small headline “How One Powerful Idea Changed America” on the cover page instantly grabbed my attention.
The second sub headline “Why He’s Relevant Today” further deepened my desire. Given the entrepreneur I’m I had no option but to get my hands on it.
Lessons in Marketing…
- The Magazine was very strategically placed on the counter to attract a lot of eyeballs. ( Product Placement)
- The image of Edison demonstrates success. There is no real life photograph of Edison holding a light bulb, hence the designers made a portrait with Edison holding an illuminated light bulb. (An Image is worth 100 words)
- The headline had no curiosity. In fact all it was just made of two words, “Tomas Edison”. For all practically reason there was no headline ( This proves you don’t need a great headline when everything else is right)
- The sub headline ” How One Powerful Idea Changed America” intensified my attention pushing me over to the borderline of desire to know more.
- The Sub-Sub Headline “Inside His Idea Factory” even further deepened my desire
- Then a sub-sub-sub headline again “graphic:How His Intentions Worked” Almost made me own the magazine.
- Finally one more bold sub-sub headline “Why he’s relevant today” did the close.
I did turn the pages to make sure there were graphics in the magazine as the sub-sub-sub headline claimed. ( Verification of claim). Here is copy of the cover image that I took from Time Magazine.
In Conclusion:
I grabbed the magazine, paid $4.95 and happily went home. If the folks at the Time magazine would have priced it at $19.95 I would have still paid them. I was so caught up with the presentation, message, placement and promotion that the price became completely irrelevant to me. Now that is what I call a “perfect sale”.
Aren’t you as a marketer, salesman, entrepreneur trying to get a perfect sale in your business on a daily basis?. Indeed you are. But you see a perfect sale happens once in a long time. I bet 200 years from now TIME magazine will bring back the same issue change the color, change the picture, change the price and make more money than what they made this long weekend.
That is what I call “Iconic Influence”, not just “Influence”
Can you create marketing campaigns that are this “Iconic”? the answer is YES. You don’t need to be a Edison or a Jackson to influence or seduce people. You can be who you are today and still make an impact.
In my next post I’ll be discussing more on how you too can control the mind of your prospects and clients in an “Iconic Way” like many successful do… certainly in a good way :)-
While I’m working on my next post, I want you to go to you local book store and get your hands on this nice anniversary issue, there is a lot that you can learn from this man.
Certainly he is more relevant now than ever.
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Defining Success…Or At Least Trying To!
(1 votes, average: 5 out of 5) Loading ...Posted on May 10, 2010
Filed Under Self Help & Personal Development | Leave a Comment
I just finished reading a new article on yahoo titled Warren Buffett’s son preaches values as wealth
That article inspired me to write abouth Success today..
Defining success is one of the most complicated things to do. Almost everyone I have ever spoken to on defining success while traveling along the length and breadth of Country, I have found that people are out of words when it comes to explaining what success means for them.
Personally I’m passionate about traveling and talking to new people whenever I can. I love to learn about other people, their culture, their beliefs, their preferences and everything I possibly can in the time duration I get to spend with them.
I have seen that people have a very broad idea about their success. Most of the definitions I get are like a happy-go-lucky life, no debts, plenty of money and all of them just want to be successful. But, when asked ‘successful at what?’ they are lost.
From all the definitions and descriptions I have come across in my career, I have come to convince myself that what all of us want in life is a good life and that’s what is success for us or; we will not be happy and satisfied. But, desiring a good life is too broad and unspecific to wish for. So, one need to ask himself or herself ‘What is good life for me?’ and then sit to define every thing that you want to be a part of your good life.
You may go about writing; being able to see the sunrise every morning, enjoying more time with family, experiencing the pleasure of a great lifestyle, being able to buy everything you like, etc. So this becomes your list of things that make up a good life for you and you desire to live this way. Then what you need to do is work out how can you achieve all of this.
Work out, how you can go about living it. Work out, what kind of a person it takes to actually all of that you have listed. Work out, what all you will have to do to achieve it. Finally, work out how much time you will possibly take to achieve what you have listed and then get on work. Get started. Get on with it your list and start working towards each item on your list, one by one.
These steps are very simple but not so easy to work up on. These steps will not only help you design and define your success but also help you live it if you work upon it full commitment. Even though the awareness is spreading all across the globe about the need of personal development but still more than 95% of the people do not make the effort of this simple exercise and that’s why they suffer in the long run.
Now, this appears to be a bit time consuming and a lot to do but the rewards are infinitely greater for who do this part. The process is more enticing then you can imagine. You cannot imagine what it can do to your spirit. It’s a challenge if you can stop yourself from roaring after you have started on this magnificent process.
On Warren Buffett’s son preaches values as wealth there was a comment written by yahoo user “Whodaman” who nicely summarized success..
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Success to me is seeing a smile on my face and others around me.
Success to me is achieving the impossible.
Success to me is showing love to those I care for.
Success to me is being proud of who I am.
Success to me is me giving a helping hand to those in need.
Success to me is helping others find a brighter future.
The difficult I do immediately. The impossible takes a little longer.
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The Passing Of “The Legend” Gil Boyne
(1 votes, average: 5 out of 5) Loading ...Posted on May 9, 2010
Filed Under Tribute | Leave a Comment
This is my tribute to the world’s foremost Hypnotist, Hypnotherapist and the master of the masters Gil Boyne, who passed away after a short illness on Wednesday May 5, 2010.
Gil made numerous original contributions to the contemporary practice of hypnotherapy. He brought to the counseling professions an awareness of the “inner wisdom” of the human psyche. He taught that the “inner creative mind” not only knows all the questions but knows all of the answers as well.
During his almost 50 years of Hypnotherapy practice and teaching, he created Transforming Therapy™, a pragmatic methodology that focuses on rapid results, instead of attempting to prove theories. His commitment was to the client’s internal problem solving ability. Boyne’s Transforming Therapy™ facilitates the clients discovery of their spiritual nature, and teaches them how to direct their creative intelligence to solve their own problems and conflicts.
There are many practitioners who feel that Boyne’s greatest achievement has been the thousands of Hypnotherapists worldwide who began their career by training in his courses.
I first came across Gil on Youtube, then was introduced to his teachings by Randal Churchill. I never met Gil in person but learned a lot form his books, CDs and DVDs. He has transformed many lives and most noticeably that of Silvester Stallone’s
In the coming days we will see the internet, filled with tributes in Gil’s honor.
A great teacher is gone, but his teachings are here for us and and for many more generations to learn and cherish from.
In Gratitude,
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Introducing My New Business Card
(1 votes, average: 5 out of 5) Loading ...Posted on March 9, 2010
Filed Under Business Development | 3 Comments
There is one thing that I have not done in my business in the last two years, i.e, pass my business card around at the seminars & events. The truth is, I never had one by choice.
The last time around when I created a business card it was just a basic one with my name, address etc. It had my photo but that’s it. All in all it was imperfect. It did more damage than good.
I felt very uncomfortable passing a basic card around, hence I decided not to give out any. This adversely effected my networking.
All of this changed recently when I saw Joel Bauer in action( watch the video below and you will see what I mean).
Then I met Alex Mandossian a couple of weeks ago after six long years, and was blown away by his “Google Card”.
One thing lead to the other and I’m happy to proudly present my new business card to you. In the last few days, I have handed over 70 of these cards and every time someone received one, they felt lucky. Amazing..
In the last two days I have received 4 emails from people asking me for my business card. I’m honored :)-
Here is a small video that explains the psychology behind this card. Thanks to Joel Bauer and Alex Mandossian without them project would have stayed incomplete.
Here is Joel Bauer’s infamous “Your Business Card is Crap” video. This video has over million hits on Youtube already.
Life Is Not About Being Liked. Its about being Effective. Powerful stuff. Joel is just phenomenal.
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Embrace Life: One Of The Best Marketing Videos Of All Times
(1 votes, average: 5 out of 5) Loading ...Posted on March 5, 2010
Filed Under Advertising | 1 Comment
I’m sure this video will put tears into your eyes, will make your heart heavy. This is one of the best marketing messages I have seen lately. Hats off to the marketing genius who created this
This video has been viewed by over 2 million visitors on youtube.
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SriniSaripalli.com Turns Two
(1 votes, average: 5 out of 5) Loading ...Posted on March 3, 2010
Filed Under Announcements | 2 Comments
2004 marked the beginning of the creation of www.SriniSaripalli.com. My, how time flies.
It wasn’t until March 2008, that the wordpress blog really made an impact on the site and delivers everything that you now see today. Communication and marketing skills go hand in hand in delivering any type of product and this Mother blog has served me well in that aspect.
Being able to put forth my first Blogging Workshop in April 2009, my first multi-speaker summit in August 2009 , and the Six Figure Breakthrough Workshop is proof that blogging works!
Due to lack of classical english skills, taking ideas and turning them into tangible content in a short time had been my handicap. Yet over the years I have deliberately tried to overcome it. Blogging is self improvement in public.
Sharing ideas & thoughts and contributing to the success of others greater than your own is what blogging is all about. Lack of time and expertise are mere excuses.
Shoots from www.SriniSaripalli.com such as www.immigrantmillionaire.com, www.kickstartblogging.com, and www.gorichonline.com, have been started from this single beginning.
Each time the goal of 10 posts in a category was reached, I realized that a new blog was needed.
Marking a significant milestone in the history of this blog seemed the appropriate time to ask what my fellow bloggers thought should be focused on in the future and what type of improvements you would like to see.
Feel free to offer suggestions and ideas on how we can progress into the future to make this site more helpful and intriguing to others.
Join with me in celebrating the month of March when it all first started and to many more years of fruitful ambitions.
To Your Constant & Ever Increasing Success
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Your Income Is A Direct Outcome Of The Value You Bring To The Marketplace.
(1 votes, average: 5 out of 5) Loading ...Posted on February 16, 2010
Filed Under Marketing Success | 1 Comment
You might have heard this saying “Income Reflects Value” in other words your income is a direction reflection of the value you bring to the marketplace.
On this video today, I share a small idea that made a major shift in my business. I hope you will appreciate it and if you do, please leave a comment below.
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Insider Secret To Delivering Back-To-Back Knock-Out Presentations
(1 votes, average: 5 out of 5) Loading ...Posted on February 16, 2010
Filed Under Information Marketing, Internet Marketing | 1 Comment
A while ago one of my seminar attendees asked, how I prepare myself leading into a presentation. I shared several techniques with him, but he liked this technique the most. I thought I would create a video and share it with all.
On this video I show you how to record your presentations and preserve them on the mp3 recorder for later review. You can even create audio CDs out of it later, I have done that many times. You can pretty much create a bunch of information products that way.
I believe that a simple presentation when practiced and delivered with an impact can not only create customers but could very well become the foundation of a million dollar information marketing empire.
Enjoy and leave your comments below…
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