Seduced by a 163 Year Old Man in Safeway in the Middle of the Night

Posted on July 12, 2010
Filed Under Influence & Persuassion | Leave a Comment

His name is Thomas Alva Edison (February 11, 1847 – October 18, 1931) was an American inventor, scientist, and businessman who developed many devices that greatly influenced life around the world.

The Story..

This weekend I went to Safeway in the middle of the night to get some milk for kids. While at the checkout counter I saw the Time Magazine with Thomas Edison on the cover. The small headline “How One Powerful Idea Changed America” on the cover page instantly grabbed my attention.

The second sub headline “Why He’s Relevant Today” further deepened my desire. Given the entrepreneur I’m I had no option but to get my hands on it.

Lessons in Marketing…

• The Magazine was very strategically placed on the counter to attract a lot of eyeballs. ( Product Placement)
• The image of Edison demonstrates success. There is no real life photograph of Edison holding a light bulb, hence the designers made a portrait with Edison holding an illuminated light bulb. (An Image is worth 100 words)
• The headline had no curiosity. In fact all it was just made of two words, “Tomas Edison”. For all practically reason there was no headline ( This proves you don’t need a great headline when everything else is right)
• The sub headline ” How One Powerful Idea Changed America” intensified my attention pushing me over to the borderline of desire to know more.
• The Sub-Sub Headline “Inside His Idea Factory” even further deepened my desire
• Then a sub-sub-sub headline again “graphic:How His Intentions Worked” Almost made me own the magazine.
• Finally one more bold sub-sub headline “Why he’s relevant today” did the close.

I did turn the pages to make sure there were graphics in the magazine as the sub-sub-sub headline claimed. ( Verification of claim). Here is copy of the cover image that I took from Time Magazine.

In Conclusion:

I grabbed the magazine, paid $4.95 and happily went home. If the folks at the Time magazine would have priced it at $19.95 I would have still paid them. I was so caught up with the presentation, message, placement and promotion that the price became completely irrelevant to me. Now that is what I call a “perfect sale”.

Aren’t you as a marketer, salesman, entrepreneur trying to get a perfect sale in your business on a daily basis?. Indeed you are. But you see a perfect sale happens once in a long time. I bet 200 years from now TIME magazine will bring back the same issue change the color, change the picture, change the price and make more money than what they made this long weekend.

That is what I call “Iconic Influence”, not just “Influence”

Can you create marketing campaigns that are this “Iconic”? the answer is YES. You don’t need to be a Edison or a Jackson to influence or seduce people. You can be who you are today and still make an impact.

In my next post I’ll be discussing more on how you too can control the mind of your prospects and clients in an “Iconic Way” like many successful do… certainly in a good way :)-

While I’m working on my next post, I want you to go to you local book store and get your hands on this nice anniversary issue, there is a lot that you can learn from this man.

Certainly he is more relevant now than ever.

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Defining Success…Or At Least Trying To!

Posted on May 10, 2010
Filed Under Self Help & Personal Development | Leave a Comment

I just finished reading a new article on yahoo titled Warren Buffett’s son preaches values as wealth

That article inspired me to write abouth Success today..

Defining success is one of the most complicated things to do. Almost everyone I have ever spoken to on defining success while traveling along the length and breadth of Country, I have found that people are out of words when it comes to explaining what success means for them.

Personally I’m passionate about traveling and talking to new people whenever I can. I love to learn about other people, their culture, their beliefs, their preferences and everything I possibly can in the time duration I get to spend with them.

I have seen that people have a very broad idea about their success. Most of the definitions I get are like a happy-go-lucky life, no debts, plenty of money and all of them just want to be successful. But, when asked ‘successful at what?’ they are lost.

From all the definitions and descriptions I have come across in my career, I have come to convince myself that what all of us want in life is a good life and that’s what is success for us or; we will not be happy and satisfied. But, desiring a good life is too broad and unspecific to wish for. So, one need to ask himself or herself ‘What is good life for me?’ and then sit to define every thing that you want to be a part of your good life.

You may go about writing; being able to see the sunrise every morning, enjoying more time with family, experiencing the pleasure of a great lifestyle, being able to buy everything you like, etc. So this becomes your list of things that make up a good life for you and you desire to live this way. Then what you need to do is work out how can you achieve all of this.

Work out, how you can go about living it. Work out, what kind of a person it takes to actually all of that you have listed. Work out, what all you will have to do to achieve it. Finally, work out how much time you will possibly take to achieve what you have listed and then get on work. Get started. Get on with it your list and start working towards each item on your list, one by one.

These steps are very simple but not so easy to work up on. These steps will not only help you design and define your success but also help you live it if you work upon it full commitment. Even though the awareness is spreading all across the globe about the need of personal development but still more than 95% of the people do not make the effort of this simple exercise and that’s why they suffer in the long run.

Now, this appears to be a bit time consuming and a lot to do but the rewards are infinitely greater for who do this part. The process is more enticing then you can imagine. You cannot imagine what it can do to your spirit. It’s a challenge if you can stop yourself from roaring after you have started on this magnificent process.

On Warren Buffett’s son preaches values as wealth there was a comment written by yahoo user “Whodaman” who nicely summarized success..

Success to me is seeing a smile on my face and others around me.
Success to me is achieving the impossible.
Success to me is showing love to those I care for.
Success to me is being proud of who I am.
Success to me is me giving a helping hand to those in need.
Success to me is helping others find a brighter future.

The difficult I do immediately. The impossible takes a little longer.

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The Passing Of “The Legend” Gil Boyne

Posted on May 9, 2010
Filed Under Tribute | Leave a Comment

This is my tribute to the world’s foremost Hypnotist, Hypnotherapist and the master of the masters Gil Boyne, who passed away after a short illness on Wednesday May 5, 2010.

Gil made numerous original contributions to the contemporary practice of hypnotherapy. He brought to the counseling professions an awareness of the “inner wisdom” of the human psyche. He taught that the “inner creative mind” not only knows all the questions but knows all of the answers as well.

During his almost 50 years of Hypnotherapy practice and teaching, he created Transforming Therapy™, a pragmatic methodology that focuses on rapid results, instead of attempting to prove theories. His commitment was to the client’s internal problem solving ability. Boyne’s Transforming Therapy™ facilitates the clients discovery of their spiritual nature, and teaches them how to direct their creative intelligence to solve their own problems and conflicts.

There are many practitioners who feel that Boyne’s greatest achievement has been the thousands of Hypnotherapists worldwide who began their career by training in his courses.

I first came across Gil on Youtube, then was introduced to his teachings by Randal Churchill. I never met Gil in person but learned a lot form his books, CDs and DVDs. He has transformed many lives and most noticeably that of Silvester Stallone’s

In the coming days we will see the internet, filled with tributes in Gil’s honor.

A great teacher is gone, but his teachings are here for us and and for many more generations to learn and cherish from.

In Gratitude,

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Introducing My New Business Card

Posted on March 9, 2010
Filed Under Business Development | 3 Comments

There is one thing that I have not done in my business in the last two years, i.e, pass my business card around at the seminars & events. The truth is, I never had one by choice.

The last time around when I created a business card it was just a basic one with my name, address etc. It had my photo but that’s it. All in all it was imperfect. It did more damage than good.

I felt very uncomfortable passing a basic card around, hence I decided not to give out any. This adversely effected my networking.

All of this changed recently when I saw Joel Bauer in action( watch the video below and you will see what I mean).

Then I met Alex Mandossian a couple of weeks ago after six long years, and was blown away by his “Google Card”.

One thing lead to the other and I’m happy to proudly present my new business card to you. In the last few days, I have handed over 70 of these cards and every time someone received one, they felt lucky. Amazing..

In the last two days I have received 4 emails from people asking me for my business card. I’m honored :)-

Here is a small video that explains the psychology behind this card. Thanks to Joel Bauer and Alex Mandossian without them project would have stayed incomplete.

Here is Joel Bauer’s infamous “Your Business Card is Crap” video. This video has over million hits on Youtube already.

Life Is Not About Being Liked. Its about being Effective. Powerful stuff. Joel is just phenomenal.

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Embrace Life: One Of The Best Marketing Videos Of All Times

Posted on March 5, 2010
Filed Under Advertising | 1 Comment

I’m sure this video will put tears into your eyes, will make your heart heavy. This is one of the best marketing messages I have seen lately. Hats off to the marketing genius who created this

This video has been viewed by over 2 million visitors on youtube.

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SriniSaripalli.com Turns Two

Posted on March 3, 2010
Filed Under Announcements | 2 Comments

2004 marked the beginning of the creation of www.SriniSaripalli.com. My, how time flies.

It wasn’t until March 2008, that the wordpress blog really made an impact on the site and delivers everything that you now see today. Communication and marketing skills go hand in hand in delivering any type of product and this Mother blog has served me well in that aspect.

Being able to put forth my first Blogging Workshop in April 2009, my first multi-speaker summit in August 2009 , and the Six Figure Breakthrough Workshop is proof that blogging works!

Due to lack of classical english skills, taking ideas and turning them into tangible content in a short time had been my handicap. Yet over the years I have deliberately tried to overcome it. Blogging is self improvement in public.

Sharing ideas & thoughts and contributing to the success of others greater than your own is what blogging is all about. Lack of time and expertise are mere excuses.

Shoots from www.SriniSaripalli.com such as www.immigrantmillionaire.com, www.kickstartblogging.com, and www.gorichonline.com, have been started from this single beginning.

Each time the goal of 10 posts in a category was reached, I realized that a new blog was needed.

Marking a significant milestone in the history of this blog seemed the appropriate time to ask what my fellow bloggers thought should be focused on in the future and what type of improvements you would like to see.

Feel free to offer suggestions and ideas on how we can progress into the future to make this site more helpful and intriguing to others.

Join with me in celebrating the month of March when it all first started and to many more years of fruitful ambitions.

To Your Constant & Ever Increasing Success

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Your Income Is A Direct Outcome Of The Value You Bring To The Marketplace.

Posted on February 16, 2010
Filed Under Marketing Success | 1 Comment

You might have heard this saying “Income Reflects Value” in other words your income is a direction reflection of the value you bring to the marketplace.

On this video today, I share a small idea that made a major shift in my business. I hope you will appreciate it and if you do, please leave a comment below.

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Insider Secret To Delivering Back-To-Back Knock-Out Presentations

Posted on February 16, 2010
Filed Under Information Marketing, Internet Marketing | 1 Comment

A while ago one of my seminar attendees asked, how I prepare myself leading into a presentation. I shared several techniques with him, but he liked this technique the most. I thought I would create a video and share it with all.

On this video I show you how to record your presentations and preserve them on the mp3 recorder for later review. You can even create audio CDs out of it later, I have done that many times. You can pretty much create a bunch of information products that way.

I believe that a simple presentation when practiced and delivered with an impact can not only create customers but could very well become the foundation of a million dollar information marketing empire.

Enjoy and leave your comments below…

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Three Must-Know Stops on the Road to Online Success- Where are You At?

Posted on February 11, 2010
Filed Under Business Development | Leave a Comment

Building a business is no easier than building anything else. There is saying “People Make Choices, Choices Make People”.

Everyone chooses the paths that they take. If your path has led you to business ownership, there are some things that you need to consider. While you could read articles all day about online business and internet marketing, there are three basic tips or stops on your journey that you must be aware of in order to succeed with your business ventures.

It doesn’t matter whether you have a marketing business or a shoe business, because the basic stops are the same.

Stop #1: The Foundation

Your business, like any strong and formidable building, cannot rise to the top without a solid foundation. You need to learn the basics. The fundamentals of having and running an online business are invaluable to your success. Take the time to learn anything and everything you can, no matter how basic it might seem, because you should always be prepared. Without a good, stable foundation your business will crumble.

Stop #2: The Marketing

Marketing is critical. You need to understand the latest trends, the best marketing tools, and what practices work best for someone in your industry. Some businesses might find great uses for certain tools, while they might not prove to be as effective for your business. Find other businesses in your niche, if possible, and figure out how they’ve used marketing to become successful in their business. Then, model your own business after theirs, and you will be all the more successful in the end.

Stop #3: The Customer Relationship

When you have a business, you need your customers to succeed. Therefore, building relationships with those customers cannot be forsaken. You must make time to engage with people, in a personal and professional manner. You need to be able to befriend them and earn their trust and respect by presenting yourself as an authority or expert in your niche, but without being stale and informal. Get down to their level and show them why they need you and your business. People buy people these days, so make sure that you’re worth investing in and there is no reason why you will not prosper

A lot can be written and said but these three stops are critical on the road to business success. There are many other things that you will need to consider, and most of them will end up going back to Traffic Generation, List Building & Conversions. After all, without these three your business will eventually fail.

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Eat right, Exercise Regularly, Die Anyway.

Posted on January 12, 2010
Filed Under Misc | 18 Comments

No idea who said that..but this title I guess is befitting to this post.

This is my second post of 2010 on this blog. The first post was a gratitude post I wrote on the new years day. It had been 10 days since I did anything with blogging, internet marketing or anything for that matter.

I had great plans of starting 2010. I even announced the dates for my blog monetization workshop for February.

..But it loooked like everything came to a standstill on January 2nd.

That evening I went to my friend Rabin’s house to help him with a computer virus problem he was having. My friend is a doctor and he hardly knows anything about computers.

We were meeting for the first time in an year.

I spent several hours dealing with a spyware problem and finally was able to restore the machine to some acceptable performance. In between, I casually mentioned to him about some rash developing under my left ribcage.

He looked at it asked me two questions

1) Did you ever have chickenpox?

2) Did you have a mild fever lately?

When I said Yes, he instantly concluded it to be a case of Shingles

He immediately called the local Walgreen’s and made sure that I pick up the medication with in hours.

Seventeen years ago while traveling in a train in India, I got chickenpox. At that time I was told there was no medication or cure for it and that I would recover fully with in six months or so, which incidentally I did. Little did I know then that the same chickenpox virus would stay in my body and will resurface in the form of shingles in later part of my life.

Here is how wikipedia defines shingles…

Herpes zoster (or simply zoster), commonly known as shingles and also known as zona, is a viral disease characterized by a painful skin rash with blisters in a limited area on one side of the body, often in a stripe. The initial infection with varicella zoster virus (VZV) causes the acute (short-lived) illness chickenpox, and generally occurs in children and young people. Once an episode of chickenpox has resolved, the virus is not eliminated from the body but can go on to cause shingles—an illness with very different symptoms—often many years after the initial infection.

Varicella zoster virus can become latent in the nerve cell bodies and less frequently in non-neuronal satellite cells of dorsal root, cranial nerve or autonomic ganglion,[1] without causing any symptoms.[2] Years or decades after a chickenpox infection, the virus may break out of nerve cell bodies and travel down nerve axons to cause viral infection of the skin in the region of the nerve. The virus may spread from one or more ganglia along nerves of an affected segment and infect the corresponding dermatome (an area of skin supplied by one spinal nerve) causing a painful rash.[3][4] Although the rash usually heals within two to four weeks, some sufferers experience residual nerve pain for months or years, a condition called postherpetic neuralgia. Exactly how the virus remains latent in the body, and subsequently re-activates is not understood.[1]

At first the medication I took made me drowsy and weak and for the last 10 days I had been confined to my house

Today I’m fully cured and all the rash is gone. Thank God, I have also not developed any postherpetic neuralgia or pain.

My friend as categorically warned me not to take a lot of stress, cut down my late night internet marketing activities and exercise at least 60 minutes everyday.

As a result of all this, I will be making a lot changes the way I operate. I don’t know the specifics yet but will keep you posted..

It was important that I take the antibiotics in the first 72hours of the appearance of the characteristic rash, which I did. Thanks to my friend Rabin and his computer virus problem without which I would have not gotten the antibiotics timely.

The reason why I shared this personal story with you is to encourage you to take care of yourself first in this new year and many more years to come. If you have made big plans for 2010, make sure they are realistic.

Just don’t kill yourself to create new realities. Live in the present to the fullest and welcome the future without conditions.

I close this post with a poem by Wayne Fields.

The best six doctors anywhere
And no one can deny it
Are sunshine, water, rest, and air
Exercise and diet.
These six will gladly you attend
If only you are willing
Your mind they’ll ease
Your will they’ll mend
And charge you not a shilling.

~Nursery rhyme quoted by Wayne Fields, What the River Knows, 1990

I hope you enjoyed the poem.. Now leave a comment ..:)-

To Your Abundance Health, Wealth & Success

Srini “Fully Cured From Shingles” Saripalli

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