My First BlogTalkRadio Interview
Posted on June 28, 2009
Filed Under Internet Income Summit | Leave a Comment
You probably are about “Internet Income Summit” that I am putting together in Santa Clara, CA from Aug 14th-16th. This morning Social Media Marketing Expert Dr. Ron Capps interviewed me on his BlogTalkRadio Show. Here is the recording.
To get more details about the summit visit www.InternetIncomeSummit.com
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Are The Days of Inventing Something With “Q-Tips” Method Over?
Posted on June 25, 2009
Filed Under Success Stories | 3 Comments
There are many ways to invent something. No one knows this better than Thomas Alva Edison. Edison was an American inventor and businessman who developed many devices which greatly influenced life worldwide into the 21st century.
One of his famous quotes was about the response to the idea that he had failed after 10,000 experiments to develop a storage battery. There are many variants on this quote, with the numbers mentioned ranging from 97 to 10,000. The one that surely stands out is. “I have not failed, I’ve just found 10,000 ways that won’t work”
One of Edison’s quote I like the most is: “There is no expedient to which a man will not go to avoid the labor of thinking.”
If you ever tried to invent something or do something creative you would relate to this quote firmly.
The advancement of communications & technology has simplified data aggregation which in turn has helped the modern day inventors immensely. Inventors from the early days had their own way of approaching and solving problems. Some took numerous experiments and years to invent something while other just applied their genius to reach their end goal fairly quickly.
One such inventors was Alan Brite(aka Alan Bloom) who back in 1949 invented a metal cleaning liquid called “Copper Brite”. Allan never finished his college in fact he enlisted in army and went to war while he was still in his 11th grade. Soon he found his passion in inventing and went on to invent many things. One of his successful inventions was Copper Brite.
Here is the Genius of Alan Brite.
Alan went to the library one day and collected all the names of the chemicals that can be used to clean copper. He bought about 60 of them and lined all of them in bottles on a table and started dipping Q-tips in each one of them methodically to swab a copper coin till he found the perfect combination that cleaned copper the best.
He then went on to build a multimillion dollar business from this one solution.
In later years Alan modified the formula to meet several standards but used Q-tips approach to do that each time.
After nearly 50 years “Copper Brite” still stands as one of the best products in the market place. Alan is the president of the company and you can read about him on www.CopperBrite.com
Think about this.. Can you apply this method in your own business? Is there any way you can line up all possibilities and somehow juggle & mix them to find the right combination that can not only solve your problem but can make a huge impact in the society in a good way.
May be you can. Who knows one has to try and try hard I guess.
As I conclude one more quote of Edison comes to my mind: To invent, you need a good imagination and a pile of junk.
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How To Create A Million Dollar Information Empire, The Jerry Clark Way!
Posted on June 6, 2009
Filed Under Information Marketing | 2 Comments
About three year ago I had the rare opportunity to meet Jerry Clark at a live seminar in Florida. Jerry was there as an attendee but the minute he was asked to share some of his tips from the stage, he took everyone by surprise.
A year later I met Jerry again at a seminar in Austin, Texas. There were about 10 speakers in action, Jerry just spoke for about 10 minutes, this time in a panel. He blew everyone away with his wisdom and knowledge.
I was so curious about his success that I had to interview him.
Jerry readily agreed and I interviewed him for about 60 minutes over phone. This interview was so amazing that even to this date I listen to it over and over again. It shows how with determination and persistence Jerry was able to build a multimillion dollar information business ground up.
For one reason or other, I never published this interview before.
Most recently I met with Jerry at Ryan Lee’s Continuty Summit, where I was on the panels along with him (You need to get the DVD of the Continuity Summit to see what we both did on the stage). You can get the DVD’s by visiting here
I promised to make this interview available to all the Continuity summit attendees. Please fill your first name and email and you will instantly get the 60-minute Interview with Jerry Clark for FREE.
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The “Power Of Focus” Is Critical To Entrepreneurial Success
Posted on May 28, 2009
Filed Under Self Help & Personal Development | 4 Comments
If you carefully study all the top 50 business makers in the world, you will see each of them differs from one another by many means. They belong to differnt countires, have different religious beliefs, have their own distinct style on how to approach and solve problems.
While there are many dis-similarities, there is one core commonality between all of them and that is their ability to create superior FOCUS.
A few years ago a friend of mine gave me a gift. It was a book titled “The Power of Focus”. Over the years I have read many books, my collection dates back to 18th century and even to this date I read a minimum of two books every month. But Little did I knew then that this book would change me inside out.
Just this last week, I met Mark Victor Hansen at a seminar where he was the keynote speaker, had dinner with him and spent a lot of time talking to him on his upcoming books etc.
I even recorded a small gratitude video on which I thanked Mark for authoring such a phenomenal book. Watch the video carefully as Mark cracks a couple of jokes and even teaches me how to make money on ebay..:)- Who in his right senses would trade a book like this.. I wouldn’t even do it over my dead body.
Now that you have seen this video, the next thing you need do, shutdown the computer..run to a bookstore, buy this book and spend the next 148 hours reading it. It will change your life for good like it did mine.
Before you go.. please leave a comment :)-
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I am really humbled by this Gesture
Posted on May 18, 2009
Filed Under Featured | 4 Comments
This last weekend I attend Ryan Lee’s Continuty Summit in Stamford, CT.
While standing in the queue to check-in at the registration I met Dr. Ben Mack. It was a pleasure to meet him. We have exchanged all kinds of communication in the past but I never met him in person. That night we decided to meet early and have breakfast the following day.
While we were having breakfast and discussing some next generation influence strategies. One of my students Vickie Franecki walks up to us.
Vickie attended my King of Blogging workshop and one of the students who took massive action to get her blog up and running. I never met Vickie before, she did email me saying she was coming to the event but what was even more uprisings was, she got a gift for me.
Check it out on the video..
She had no clue it was Dr. Ben Mack with whom I was having breakfast with. All three of us had breakfast there after and went to attend the seminar. Sometime later during that day I told Vickie about Dr. Ben Mack.
She was like..what that was Dr. Mack? wow oh my God..You should have told me about him…
Thank You Vickie for this great gift & thank you Dr. Mack for capturing this rare moment on video.
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What Does It Take To Become A Successful Blogger?
Posted on May 12, 2009
Filed Under Blogging | 2 Comments
Countless number of blogs, websites, forums etc have answered this question in all possible manner. My answer is not ground breaking by any means but I have my own perspective about it.
Talk to experienced writers and avid readers they will tell you that command on the language, representation of a thought, crafting of the tone, pacing the flow of content, building momentum on the idea, representation of the character etc are essential.
Talk to marketers who are trying to make money from bogging. They would guide you in directions such as CMS platform selection, frequency of the post, auto generated content, PLR, Front end offers, Affiliate Feeds, Brokered Adspace, Review posts, Exit popup etc & etc. The list is endless..
Most recently I read the book “Blogging Heroes” by Michael A. Banks. When I scanned through the index of this book I was surprised as I could only recognize about five bloggers by name in the list of Thirty. That’s alarming, go to network more..:)-
Talk to other bloggers in your own niche, they have their own small little stories to share. I too have my very own unconventional methods that have created the little success for me.
Just follow the link to find out my “Four Productivity Secrets For Successful Blogging”
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When Your Seconday Site Over Takes Your Primary Site
Posted on May 10, 2009
Filed Under Blogging | Leave a Comment
This is interesting..
Right after starting this blog, I approached ace blogger John Chow to write a review of my blog, which he did graciously. In his review he pointed out that my ideas are better shared through a domain that resonates well with the market I’m focused on. A domain name that can be remembered, branded and traded easily if required. Srinisaripalli.com is little hard for people to remember.
I appreciated John’s suggestion but had no I idea on how to scale myself by creating multiple blogs. As you see my range of posts on this blog spread across topics such as real estate investing, small business marketing, entrepreneurship, online marketing. leadership, personal development and many more. So creating one unique blog for each subject are is next to impossible.
To test John’s suggestion, I started GoRichOnline.com a well focused & targeted blog for aspiring internet & information marketers teaching them how to make money online.. The intent was not to get internet marketing prominence with the blog, but to start something in parallel, brand it hard & exit easily if need be.
Internet Marketing is an extremely crowded area. Its hard to get top rankings in that space. While its true that there are some highly targeted niches that could be monetized, over all its a hard game.
So over all the last 14 months have been hard. Keeping up both the blogs with original content has been a challenge, but the ride had been wonderful with both blogs steadily increasing in RSS subscriber count, google page rank and Alexa ranking.
GoRichonline.com now has a page rank 4 with alexa ranking of about 200k. Where as SriniSaripalli.com has a page rank 3 with alexa rank about 250K.
These numbers are not that important in the web 2.0 world, what is important is an idea that seems to be working and generating required traction.
Gorichonline.com is no more an extension to this blog. It has its own reader base, products, services, content focus etc.
Its time to build more blogs in those other areas I guess. I bet by the time you finished reading this post.. I have built another niche blog in one of those remaining areas.. :)-
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In Search Of A Good Hearing Aid..
Posted on April 26, 2009
Filed Under Marketing Stories | Leave a Comment
The other day my father called me up to tell me about his hearing loss(50% in both of his ears) and that he has to get on hearing aids quickly. He also mentioned that the doctor gave him several manufacturers and models to select from.
I spent some time on the internet researching the makers of these devices, and at one point I typed “Who Invented Hearing Aid” on google.
Interestingly the results were all over the place : Wikianswers.com showed it was “Robert Bascetta”. About.com said “It is uncertain who invented the first electric hearing aid, it may have been the Akoulathon, invented in 1898 by Miller Reese Hutchinson and made and sold (1901) by the Akouphone Company of Alabama for $400.”
So I started digging little bit more in my home library and found this amazing entrepreneurial story about hearing aids that I am sure you will like.
Apparently Edward A Myer, an automobile distributor from Pittsburgh, discovered the first ever hearing aid in 1920 for his own personal use. Soon after he started EA Myers & Sons. The company started creating hearing aids with a personal touch for years and competed in a highly volatile industry.
In an industry where major manufactures positioned the hearing aids as portable electronics devices, Myers & Sons approached the market differently and maintained a medical character in their Marketing and Sales process.
Myers insisted that psychological conditioning is required for artificial listening and that his company can provide this service along with the device.
In all his ad copies and collateral he insisted that “Personalized services are a must along with the hearing aid”.
Thus he conditioned his market to focus on the value of his service than the device itself, which he also custom made with superior workmanship.
The cost of manufacturing a custom hearing device was high and the services were expensive too as a consequence EA Myers & Sons operated their business on less margins for a long time. Yet they competed with their inexpensive competitors head on with a good product, good service and a loyal customers base which was willing to pay twice the price.
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How To Start A Successful Multi Million Dollar Yearly Business With Two Days of Market Research
Posted on April 23, 2009
Filed Under Marketing History | Leave a Comment
No body knows how, but here is the amazing story of an Austrian immigrant who did it.. I hope you will find his story inspiring.
Stephen Klein 31 arrived in New York from the Nazi-occupied Austria in 1938. Upon his arrival he literally spent two days in New York researching the chocolate buying habits of New Yorkers.
He observed that Americans bought the sweet chocolates more. Instead of selling sweet chocolates he decided to launch bittersweet, Viennese-type chocolates.
The Launch Model was simple too. He made a batch by himself and started selling door-to-door himself in the garment district of New York. The garment district was filled with immigrants and Klein’s continental candy turned out to be an instant hit.
In one year he brought his wife and brothers from Vienna and partnered with a local attorney to create a candy business. In 1940 Barton’s Inc started with one store. Within one year there after Barton’s had four stores. By 1951 Bartons was a near $7 million dollar business with fifty three stores.
Yes Barton is a thriving business today and is still producly doing business after 111 years. ie, One Hundred Eleven Years.
You can read the entire story of Barton’s history by visiting their site BartonsCandy.com Their site doesn’t talk about the humble beginnings of Stephen Klein and his heroic entrepreneurial pursuits.
Stephan’s story touched me and there are many lessons that can be learnt from it. Here are a few of my take homes.
If you really know what you want to do all you have to do thereafter is validate. A lot of entrepreneurs spend their valuable time chasing money instead of validating their ideas. Stephen Klein is an example, how you do not need to spend valuable time in extensive market research and pay hefty to analysts to prove the viability of a market.
Why sell the same thing that others a selling? why not sell some variety. Stephen observed what others were doing and just did the opposite. He sold tasty continental bittersweet candy to the sweet loving public. Talk about risk..:)-
Not sure if your product is going to click? Just create small quantities and sell it yourself. You don’t need a salesforce. Stephen made the candy and sold it by walking door-to-door.
Not sure how to target your markets, learn from Stepehen. He only sold his candy within an area where there were a lot of immigrants. Immigrant candy, Immigrant Consumers.
New to the area or the idea? Find a good partner. Stephen was probably lucky to find an attorney who understood candy business as well as the entity structuring & taxation well.
What are your take homes from this story. Share them here. Leave a comment
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Become Omni Present Across Numerous Social Networks With One Click
Posted on April 15, 2009
Filed Under social networks | Leave a Comment
Looks like no matter which way I try avoid writing about social media sites.. I am dragged to blog more about them. You see how far this social media thing has taken us. How deep this has entered into our blood, veins and arteries.
On this post I want to answer another burning question that many of my readers have asked and i,e How To Manage So Many Social Media Sites At Once.
You see the problem with social media sites is.. As long as you are not on them, You are considered ignorant( and sometimes shy). Once you get on them but don’t keep your act current, you will be termed as lazy or laid back.
I can give a 100 lessons on how to make facebook work for yourself and for your business. Now don’t ask me how many of them I use in my business. The answer is hardly any.
And the reason is simple.. I JUST DON’T HAVE TIME.
Not that I don’t have the intent. My heart is there in place always trying to share, learn from all my friends and their extended networks.
But.. I JUST CANNOT MANAGE MY TIME ACROSS SO MANY NETWORKS.
In the process of seaching a solution I came across two different tools that I found to be worth talking about..
I am currently using both of them extensively to post my status to mulitple social networking sites such as Facebook, Twitter, Hi5, bebo, Plurk, Meemi, Myspace, Pownce, Plaxo, tumblr.. and many more.
The first tool is www.HelloTxt.com. You can make one post on Hellotxt.com and your posts will show up across all the networks that you pre-configured on Hellotx
Ping.Fm is the second tool that pretty much does the samething. I had problems using Hellotxt.com for sometime but Ping.fm has proven to be reliable and has higher uptime.
Now here is the thing. Just don’t read this post and pick one over the other. Use Both. Higher Uptime in Social Netowrking world is a bad thing..)-
The problem with tools like these or social networking sites for that matter is, they all have underestimated or overestimted their growth. No one has clear estimates on projection on their growth numbers. So if anyone of them experiences astronomical growth(like Twitter) the chances are they will have down times.
So More Downtime means..the company is viable. Chances are it will stay around.
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