Defining your product sounds like such a simple thing, but you’d be surprised at the number of companies that struggle with this concept. Through several consulting gigs over the years I have come to realize that… While sales revenues, product enhancements, support SLA’s etc appear to be the obvious areas of concern for any company, […]
I am writing today to celebrate the Father’s day. Little late but again..every day is a father’s day and every day is a mother’s day. ..Yet this post is meant for those want to radically change their life in next 180 days. About 8 months ago my in-laws visited us. During that visit my father-in-law
Celebrating Father’s Day: A Father-In-Law Whose Refused To Take a NO Read More »
USP stands for a Unique Selling Proposition or a Unique Selling Point. It is a marketing concept that evolved in the early 1940??™s, as a theory on how to explain a pattern noticed among various business campaigns at the time. The concept of these campaigns is that the company makes a unique proposition to potential