Randy Pausch..A Great Loss for the Mankind!
As a young kid I remember asking my Dad why successful and famous people die young..
My Dad’s initial response: “I don’t know”. But he quickly added..May be its just that God loves successful people. He wants them with him. So he takes them away quickly. But God is also kind becuase he always send […]
Learning From The Used Car Salesman
It may have been a long time since you had the pleasure (or displeasure) in dealing with your old friend the Used Car Salesman. He’s still there, however, pushing his jalopies and lemons like no one else’s business.
You have to respect his old school philosophy since it may have worked for a […]
How To Move People To Action
A wise man once said “pretty speeches change the world.” This much is true, because we have seen the benefits and the disasters that have resulting from some of the world’s greatest orators.
Abraham Lincoln’s speeches were very charismatic, as were John F. Kennedy’s, and both of these men used their way with […]
Does Sex Sell in Business?
Is it true that sex always sells in business? The first reaction of many would-be corporate giants is a resounding YES. This certainly is the reasoning behind those sexy commercials for milk. (No word yet on whether Madonna will endorse Chiquita bananas)
However, it has not been historically proven that sex […]
Use Story Telling To Your Advantage
If you’re aiming to sell products or services by manipulating your audience’s emotions, then you have the right idea. However, you may be struggling to combine a heavy message with a salable product. After all, you don’t want to sentimentalize what you’re selling and risk becoming a laughing stock. No, a bar […]
Things about Business “The Apprentice” Taught You…..Part 1
Donald Trump’s “The Apprentice” may have lost its momentum in primetime, but there are still many lessons that the young entrepreneur can glean from this heartless, stiff-suited reality show. Did you catch some of these lessons throughout the seasons?
College Matters
In the first season, Troy McClain was booted in favor of Kwame Jackson. The […]
Writing A Powerful Sales Pitch..
Powerful writing is closely related to successful marketing. In business, you are seeking to emotionally stimulate your customers to take action. Writing is one of the most concentrated forms of communication and the most effective way to induce others to take action.
You may be required to write sales pitches, sales scripts, […]
How To Think Outside The Box
It’s difficult to think outside the box in business. Not only because imagination doesn’t come naturally to all people, but also because creative marketing requires you to walk a fine line between original and just plain silly.
When trying to think up a creative campaign, you must keep in mind three basic principles: […]
The Worst Salesman Mistakes
Analyzing some of the most egregious salesperson behavior may clue you in on ways to improve your own sales pitches. Assume that a great majority of your competition still make amateur mistakes, and that the rest simply have an inferior product next to yours. Now you have the competitive edge to stay in […]
Five Advertising Campaigns to Remember
There have been countless commercials and marketing campaigns that have touched humankind throughout the years.
When an advertising campaign is successful, it not only establishes a name and a product, it incorporates the company into the zeitgeist of a country’s culture.
Many of these products (by no means a definitive list but still […]
