How To Derive The Lifetime Value Of A Customer: The Math
Many businesses determine the value of a customer based on how much they spend on their first purchase. For example, if Jane spent $54.00 on her purchase, many businesses would assign Jane a value of $54.00 in revenue. If Jane comes back another day and spends $28.00, her customer value would have […]
Father, Son and the Ironman
Just a few days ago I was reading my good friend Ryan Lee’s blog and I came across this amazing video.
I watched this for about 10 times or so! Each time I could not stop my tears.
The story goes like this…
The son asks his father, ‘Dad, will you take part in a marathon with me?’.
The […]
What Is 2-Step Marketing?
In the last post I gave you a quick synopsis on what AIDA formula is all about. In this post I want to discuss the “two Step Marketing” process..
Two step marketing is different than the traditional one-step marketing campaign that many companies still use. The one step marketing campaign performs one marketing action—such as […]
AIDA Formula: A Small Synopsis
The AIDA formula is an acronym used in business and marketing that refers to a list of events that should be experienced between seller and buyer. When all of these events come into play, then it is far more likely a sale will take place. The AIDA formula stands for Attention, Interest, Desire, […]
Where To Start In Creating Your Business
So you have a great idea for a new business. Everyone agrees with you that the concept is fascinating and could very well work. Are you ready to secure some loans and get started? Not so fast. You need a comprehensive plan before you start investing any money—both a working plan […]
Use Empathy in your Message to Skyrocket your Success!
One of the most important factors in motivating your customer to take action is in cultivating clarity and empathy in your message. It’s fairly easy to develop clarity; it simply involves talking to your customer on a personal level.
However, developing empathy remains a challenge for many business owners. This is because […]
Getting Help From Others.
One of the most common reasons why startup businesses fail is because the business insists on being a one-man (or woman) operation. Maybe you enjoy the idea of being a sole proprietor or corporation head. However, you still need to get more people involved in your project. This may include hiring working […]
Things about Business “The Apprentice” Taught You…..Part II
Continuing Part I, here are some more hard lessons taught to us by The Donald and his mini-me assistants. Of course, these business lessons are best taught to us indirectly through television rather than through hard and financially devastating experience!
1.Some Advertising Campaigns Are Just Stupid
Some of the more bizarre advertising campaigns these creative geniuses […]
