Obtaining the “Hip” Brand Image
This is a further continuation to my post on “Building Your Brand With Narratives”
Of all the brand images any company might obtain, the image of being the most “hip” thing out there is probably the most desirable. Accomplishing this is to marshal a great deal of advertising techniques and methods to one’s cause and to […]
Building Your Brand with Narrative
I had been meeting a lot of angel investors and VC’s lately. In the process a lot of MBA students and solo entrepreneurs(like me) too.
Back in 1999/2000 time frame, I distinctly remember attending an entrepreneurship event in Berkley where branding expert Scott Galloway made a point on how Silicon Valley doesn’t understand Branding.
Ten years […]
The Young Vibrant India..
Most recently a week ago I visit India, my second trip in about six months. The purpose: My mother was not well and I wanted to be with her for a few days. Also it was my fathers 75th birth anniversary which we all celebrated.
Lately I had been getting a lot of questions about India […]
Meet the 13 year old CEO of a Silicon Valley Startup
Today suddenly came across this inspirational video, an interview of Anshul Samar. The 13 year old CEO of a silicon valley startup Elementio.com
I first heard about Anshul Samar from a couple of TIEcon attendees. Here is a video of Anshul describing his company, I hope you find his story very inspiring.
And here are couple […]
How To Increase Your Income In A Recessed Economy
Most recently one of my subscribers emailed me with this question. My answer to him was Don’t Participate
Since last few days I was pondering on how the answer to this question can be made generic, so that all the visitors to this blog can resonate with it. I have small business owners, internet marketers and […]
Simple Psychological Principle for Effective Copywriting
Browse the internet and you will find a ton of tutorials on copywriting. Many successful copywriters will tell you that with decent copywriting skills you can practically write your own checks when and where you want. Name any successful offline or online marketer, their claim to fame lies in their ability to write superior copy.
I […]
7 Reasons Why I Blog..
Blog, Blogging, Web Logs they all mean different things for different people. Some blog to share ideas, while some just because they have a lot of spare. Some are passionate about their subjects, while some purely do because they want to make money from it.
Here are eight distinct reasons why I love to blog. For […]
