Obtaining the “Hip” Brand Image
This is a further continuation to my post on “Building Your Brand With Narratives”
Of all the brand images any company might obtain, the image of being the most “hip” thing out there is probably the most desirable. Accomplishing this is to marshal a great deal of advertising techniques and methods to one’s cause and to […]
Building Your Brand with Narrative
I had been meeting a lot of angel investors and VC’s lately. In the process a lot of MBA students and solo entrepreneurs(like me) too.
Back in 1999/2000 time frame, I distinctly remember attending an entrepreneurship event in Berkley where branding expert Scott Galloway made a point on how Silicon Valley doesn’t understand Branding.
Ten years […]
