Marketing by Surprise: The Long Lost Inspiring Tale Of Americana!
When we hear tales of marketing success stories we often here about the tales of someone who came up with a great idea and pushed forward with it despite all odds and ended up becoming a superstar. While this has most definitely been the case in a number of famous incidents there have also been […]
The Pocket Fisherman – A Marketing Tale with a Moral Lesson
Even after 31 years people are still buying Ron Popeil’s classic novelty item The Pocket Fisherman. Recently, the item has been re-released into retail stores where it is doing quite well and that is not bad for an item many people have joked about as being ineffective.
Well, regardless of whether or not it is an […]
