Marketing is all about reaching the heart. You can give a consumer hundreds of logical reasons to purchase a product and they will always hesitate. You must make an emotional connection in order to stimulate a response. This is the objective of every marketing business. This is why directors make funny commercials. This is why …
Create Strikingly Memorable Marketing Messages.. Read More »
Lead generation is a term in marketing that refers to the generation of consumer interest into a business, whether they are offering products or services. Lead generation usually involves aggressive marketing activity that is targeted towards generating sales. Technically speaking, a ???lead??? is the information provided by the consumer to the company, who may be …
Broadcast & Concentration Techniques in Lead Generation Read More »
Defining your product sounds like such a simple thing, but you’d be surprised at the number of companies that struggle with this concept. Through several consulting gigs over the years I have come to realize that… While sales revenues, product enhancements, support SLA’s etc appear to be the obvious areas of concern for any company, …
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