Even after 31 years people are still buying Ron Popeil’s classic novelty item The Pocket Fisherman. Recently, the item has been re-released into retail stores where it is doing quite well and that is not bad for an item many people have joked about as being ineffective. Well, regardless of whether or not it is […]
The Pocket Fisherman ??“ A Marketing Tale with a Moral Lesson Read More »
The goal of every company is to keep the cost of acquiring new customers as low as possible irrespective of the revenue strength involved.? For many companies to become and remain in profit, the acquisition of new customers has to be taken down a significant level. When a company is creating $500 million each year
Is Integrated Marketing The Answer To Reducing New Customer Acquisition Costs? Read More »
We marketers are experts in inveting a justification for out beliefs and behaviors, Aren’t we? developing variations in our rationaliztions to solve the inner conflicts resulting fom our failures and mediocre performances. When a Campaign fails ..do we look for our mistakes and work even more harder on promoting more or we develop a conflicting