The Pocket Fisherman – A Marketing Tale with a Moral Lesson
Even after 31 years people are still buying Ron Popeil’s classic novelty item The Pocket Fisherman. Recently, the item has been re-released into retail stores where it is doing quite well and that is not bad for an item many people have joked about as being ineffective.
Well, regardless of whether or not it is an […]
Is Integrated Marketing The Answer To Reducing New Customer Acquisition Costs?
The goal of every company is to keep the cost of acquiring new customers as low as possible irrespective of the revenue strength involved. For many companies to become and remain in profit, the acquisition of new customers has to be taken down a significant level. When a company is creating $500 million each year […]
Defense Mechanisms of Internet Marketers: How Marketers Invent Justifications For Their Failures!
We marketers are experts in inveting a justification for out beliefs and behaviors, Aren’t we? developing variations in our rationaliztions to solve the inner conflicts resulting fom our failures and mediocre performances.
When a Campaign fails ..do we look for our mistakes and work even more harder on promoting more or we […]
Subscription Marketing: How To Transition Into A Paid Newsletter?
One of the most effective ways to build credibility and confidence in your customers and subscribers is by using a newsletter. The front end marketing tools of many successful companies are newsletters, and if you go back as far as sixty or seventy years or so, you will find that this was a lead form […]
Guy Kawasaki On Greatness In Business!
Guy Kawaski had been great influence on me thru all my entrepreneurial endeavors over the years. This is an amazing video in which he shares some key essentials for creating products and Services That Are Truly Great!. Enjoy it!
Bookmark it!
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Email Marketing: E-Mailing Your Subscribers, How Often and How Many Times?
Some marketers tell you to connect once a week. Some once a day. Some even claim to have known the time and the days of the calendar that seem to work best for e-mail promotions.
I have tried connecting with my subscribers on a daily basis and on a weekly […]
Winning With Your Website: Graphics Or Content First?
For something as new as the World Wide Web (which merely dates back to 1991, and whose commercial exploitation dates back to 1994 or so), there’s a lot of confusion about what is best in web site design, and lots of competing schools of thought, ranging from Jakob Niellsen of Sun, who has argued for […]
Name+Reputation+Credibility= Success On Cyberspace
Your business essentially revolves around products (which you have), people (customers) and profits. It’s precisely at this point that the basic requirement of a business – “CUSTOMERS” comes in. To have customers it is important that people know you and have a need for the kind of services your offer in exchange for an agreed […]
Why People Lose Money In The Stock Market?
If you’ve never purchased stocks before, doing so for the first time can be a frightening thing. Tales of the stock market crash that led to the Great Depression, the tumultuous up and down nature of the market, and stories of people who lost their life savings investing in companies that went belly-up soon […]
Prospecting Is Usually Frustrating..Take The Responsibility Out Of The Hands Of Your Sales Professionals
Prospecting in a highly valued activity for any companies but a majority of these companies get this wrong, Most of them spend numerous amount of cycles making their sales professionals prospect.
The irony is most sales professionals are not good at generating leads; in fact many hate the word prospecting.
Inherently sales people are focused on their […]
