In the late 1950’s and early 1960’s, the old Universal horror films were released to syndication and UHF stations aired these classic films to enthusiastic audiences on weekend afternoons and evenings. This popularity led to the launching of a wonderful movie magazine called FAMOUS MONSTERS OF FILMLAND. FM kept the love of these horror films alive and helped make horror films a weekend staple well into the late 1970’s until, well, people began getting bored of seeing these same films and new generation of kids weren’t being grabbed by horror films. But, during the heyday of these films there was rabid enthusiasm for horror films and horror related items. This is where the Captain Company filled a huge marketing void through the advertising pages of FAMOUS MONSTERS.
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Captain Company and the Lost Era of Magazine Marketing
- March 23, 2008
- , 3:26 am
- , Offline Marketing, Uncategorized
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